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    The effect of sensation seeking on intention to consume street food: utilizing the theory of planned behavior by Tran Thi Tuyet, Minh Phuong Do, Ninh Nguyen

    Published 2025-12-01
    “…This study adopted a survey method to obtain data from 421 international tourists in three major cities of Vietnam (Hanoi, Danang, and Ho Chi Minh City). Multivariate data analysis shows that tourists' attitudes, subjective norms, and perceived behavioral control positively impact their intentions to consume street food. …”
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