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    An Empirical Study on the Behavioral Intention of College Students’ Online Ideological and Political Learning by Miaomiao Ren, Yan Ma, Wenxiang Fan, Mingyong Li, Yuming Feng

    Published 2022-01-01
    “…Based on the integration of the technology acceptance model and the information system success model, this study constructs the structural equation model of college students’ online ideological and political learning behavioral intention; then, a questionnaire survey is conducted among college students from 7 colleges of Chongqing and Hangzhou. The results show that there are group differences in system perception, technology acceptance perception, and behavioral intention among college students with different genders and grades; different dimensions of information system quality have different effects on behavioral intention; perceived ease of use is an important mediating variable, which has a direct positive impact on the use attitude; perceived usefulness and use attitude have positive direct effects on behavioral intention; and perceived usefulness has a higher predictive effect on behavioral intention. …”
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