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    TO BUY OR NOT TO BUY: LANGUAGE AS A TOOL OF PERSUASION ON SOCIAL MEDIA by Asta Pukienė, Ugnė Lisauskaitė

    Published 2021-09-01
    “…Being aware of the linguistic techniques that are used for the purpose of influencing and manipulating one’s purchasing behaviour a consumer might be able to identify true sincerity from the marketing gimmick.…”
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