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    Brand Experience and Customer Loyalty in Dentistry: The Role of Perceived Brand Authenticity by Ghaith Al-Abdallah, Jegr Ababakr

    Published 2023-01-01
    “…A descriptive, deductive, and quantitative research methodology was applied, with a self-administrated survey questionnaire over a cross-sectional convenience sample from dental clinics and centers in Erbil, Sulaymaniyah, and Duhok (Iraqi Kurdistan). …”
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