What Must be Considered when to Perform Consumption Analytics with Facebook Posts? by Nelson Siqueira Rangel Netto, Teresa Cristina Janes Carneiro, Marcos Paulo Valadares de Oliveira, Rogério Antônio Monteiro

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Consumption of boutique hotel experiences as revealed by electronic word-of-mouth by Carolina Fiuza Parolin, Ricardo Boeing

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Hotel Assessment through Social Media: The case of TripAdvisor by Sebastian Molinillo, José Luis Ximénez-de-Sandoval, Antonio Fernández-Morales, Andres Coca-Stefaniak

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Sequential film marketing in China: The study of social platforms and their impacts by Yuntsai Chou, Wei Lin

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Sosial Media, Bisnis Kuliner dan Pandemi Covid-19 by Jessica Leofitri

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Dampak E-WOM dan Kepercayaan Merek terhadap Minat Beli Somethinc pada Gen Z by Addriani Sukma Melati, Deni Yanuar, Novi Susilawati

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Social media marketing influence on Boutique Hotel customers’ purchase intention in Malaysia by Anshul Garg, Jeetesh Kumar

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The effect of social media marketing, electronic word-of-mouth, brand image on purchase intention by Aldan Mutia Ramadhan, Heppy Millanyani

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The potential of artificial intelligence (AI) to improve electronic word-of-mouth's (eWOM) efficacy by Baltezarević Radoslav V., Kwiatek Piotr B.

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Unveiling the impacts of eWOM on tourist revisit intention from a cognitive perspective: the moderating role of trade-offs by Thong Van Pham, Tam Duc Le, Kim Thoa Dang Thi, Thuy Linh Nguyen, Thi Nguyen Thao Tran

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The effects of the antecedents of ewom on tourists' decision-making: Perceived trust as a mediator by Saad AL-SAAD, Yahya A. ALZGHOUL, Ayman HARB

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The role of pro-environmental behavior in the development of sustainable tourism by N. Zulvianti, H. Akmal, M.R. Putra

Subjects: “…electronic word of mouth…”
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ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİM: TÜKETİCİ MOTİVASYONLARININ ANALİZİ by Bayram Oğuz Aydın

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Mediator and Regulatory Effects of Word of Mouth on The Effect of Electronic Servicescape on Brand Equity by Emel Yıldız, Mahmut Koçan

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