An Overview of Small Farm Direct Marketing by Mickie E. Swisher, James Sterns

“… Direct marketing refers to selling that is based on a personal, one-to-one relationship that ties farmers and consumers together. …”
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An Overview of Small Farm Direct Marketing by Mickie E. Swisher, James Sterns

“… Direct marketing refers to selling that is based on a personal, one-to-one relationship that ties farmers and consumers together. …”
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The attitude of Gauteng, Cape Town and Durban retailers toward direct mail as a communication medium by Yolanda Jordaan, Stamatia Kourantas

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The influence of communication on an effective relationship marketing strategy for sport unions in the new millennium by Frikkie Herbst

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An assessment of compliance with proposed regulations to restrict on-package marketing of packaged foods to improve nutrition in South Africa by Safura Abdool Karim, Tamryn Frank, Alice S. Khan, Morongoa G. Tlhako, Sikhumbule K. Joni, Elizabeth C. Swart

Subjects: “…Child-directed marketing…”
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Techniques of synergistic effect formation in marketing communications on the aesthetic medicine market by E. V. Bernikova, E. V. Tikhonova

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POSSIBILITIES OF APPLYING STANDARD TOOLS OF PROMOTION IN PLACE MARKETING by Alicja Sekuła

“…This group was supplemented by direct marketing, presented from the point of view of communication via the Internet.…”
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Marketing Processed Agricultural Products in Florida: Steps to Take by Bradley J. Burbaugh, Elena Toro, Amarat H. Simonne, Keith R. Schneider, Renée M. Goodrich-Schneider, Allen F. Wysocki, Arthur A. Teixeira, John T. Fruin

“…This 6-page fact sheet helps producers understand the rules governing direct marketing in Florida. Written by Bradley J. Burbaugh, Elena Toro, Amarat H. …”
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ADVANCEMENT OF CONSULTING SERVICES BASED ON THE USE OF INTEGRATED MARKETING COMMUNICATIONS by V. Zhukov, M. Zhukova

“…It requires consulting companies to develop a single systemic multichannel communication aimed at establishing two-way long-term contact with the target market integrated marketing communications.The main tools of integrated marketing communications: advertising, public relations, sales promotion and direct marketing - has been analyzed in detail. The problems are shown, the solution of which is directed to use each instrument of integrated marketing communications, as well as the possibilities of their use depending on the type of the market, the type of goods and services, the characteristics of consumer behavior, the market situation…”
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Digital marketing communication strategy in the post-pandemic of the Indonesian tourism by Tri Waluyo

“…The results of this study are advertising, personal selling, sales promotion, direct marketing, public relations, and Word-of-Mouth (WOM) Marketing.…”
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Marketing Processed Agricultural Products in Florida: Steps to Take by Bradley J. Burbaugh, Elena Toro, Amarat H. Simonne, Keith R. Schneider, Renée M. Goodrich-Schneider, Allen F. Wysocki, Arthur A. Teixeira, John T. Fruin

“…This 6-page fact sheet helps producers understand the rules governing direct marketing in Florida. Written by Bradley J. Burbaugh, Elena Toro, Amarat H. …”
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ONLINE VS TRADITIONAL; MARKETING CHALLENGE IN THE TELECOM MARKET IN BOSNIA AND HERZEGOVINA by Tarik Zaimović, Adnan Suturović

“… Understanding consumer behavior in media advertising enables companies to effectively direct marketing activities toward the target market. Today, companies are expected to continually communicate with current and potential customers. …”
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Development of rules for budget allocation and methods for evaluating media plans for the digital space by D. A. Khokhlov

“…Special attention is paid to two types of advertising campaigns: those that pay for clicks or impressions and those that use direct marketing tools (SMS, mobile notifications and email newsletters). …”
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ONLINE VS TRADITIONAL; MARKETING CHALLENGE IN THE TELECOM MARKET IN BOSNIA AND HERZEGOVINA by Tarik Zaimović, Adnan Suturović

“… Understanding consumer behavior in media advertising enables companies to effectively direct marketing activities toward the target market. Today, companies are expected to continually communicate with current and potential customers. …”
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Method of product placement in computer games. Qualitative research amongst Polish players by Magdalena Hofman-Kohlmeyer

“…According to the analysis, it can be distinguished by the following typology: place of brand placement (before logging, inside the game, in separate windows, and on external websites), brand availability (paid brand appearance and free brand appearance), the source of brand placement (game producer, organizations, and players), virtual forms of promotion (advertising, public relations, direct marketing, personal selling, sales promotion, and word-of-mouth marketing), the degree of use of the branded product in game (full use and limited use of the branded product). …”
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Balancing E-Commerce Platform and Manufacturer Goals in Sustainable Supply Chains: The Impact of Eco-Friendly Private Labels by Zhiheng Liu, Xiangcheng Cui, Yuanyuan Ji

“…Conversely, when the platform employs the agency selling format, the manufacturer’s decision to establish an online direct marketing channel depends on the relative strength of consumers’ eco-friendly and channel preferences. (2) The platform’s choice of selling format is affected by the manufacturer’s channel strategy, leading the platform to modify its selling format based on varying manufacturer channel approaches. (3) The choices of the platform’s selling format and the manufacturer’s channel strategy are not always in conflict. …”
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The Use of Marketing Communication Tools by DANONE Company by Zdenka Kádeková, Lubica Kubicova

“…The basis of good corporate communication mix creates the elements such as advertising, public relations, personal selling, sales promotion, direct marketing and event marketing. These are the tools by which the company Danone seeks to achieve its advertising and marketing objectives. …”
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Identifying factors affecting the distribution strategy in the food industry with the attitude of marketing and online sales by solmaz seyedghafouri, Vahid nasehifar, Farid askari

“…Eventually, 16 components were evaluated and identified, and finally the ultimate framework was confirmed and identified by applying the total opinions of experts on the components of human factors, creating value for the customer, paying attention to the competence of managers, internal factors, external factors, management factors, opinion mining, digital marketing, environmental factors, content marketing, business strategies, complete knowledge of the internal and external environment, direct marketing, visual features, optimization, competitive performance. …”
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Methodological Accounting of the Ecosystem Services Benefits of Community-based Restoration by Sony Baral, Aayoush Raj Regmi, Khagendra P. Joshi, Kishor Atreya

“…Common valuation methods include the direct market price approach (46%) and benefit transfer (63%). …”
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Local Food Systems Supported by Communities Nationally and Internationally by Izabella Mária Bakos

“…Due to the concerns about the long-term sustainability of globalized retail trade as well as the more and more determining health-conscious food-consuming attitude the systems of government respectively the groups of conscious consumers all over the world put emphasis on the popularization and development of local food chains and small-scale supply chains simultaneously they connect the retailers producing highquality, local foods with the direct markets. In my study, I would like to present an overview of the development and current state of community supported agricultural systems on the international and Hungarian level and on the basis of the results of my questionnaire survey. …”
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