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  1. 1
    A new strategy for constructing alternative consumer confidence indexes to explain household consumption: A fuzzy DEMATEL approach

    A new strategy for constructing alternative consumer confidence indexes to explain household consumption: A fuzzy DEMATEL approach by Özge Var, Alptekin Durmuşoğlu, Türkay Dereli

    Published 2025-01-01
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    NS MATRIX AS A MARKET RESEARCH ANALYSIS METHOD: MAKING DECISIONS ON PRODUCT POSITIONING

    NS MATRIX AS A MARKET RESEARCH ANALYSIS METHOD: MAKING DECISIONS ON PRODUCT POSITIONING by Viktor Nikolenko, Svitlana Ivanova

    Published 2024-12-01
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