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    From green demand to deceptive practices: A cross-cultural study the impact of consumer green preferences on corporate greenwashing behavior in China, Republic of Korea, and Malaysia

    From green demand to deceptive practices: A cross-cultural study the impact of consumer green preferences on corporate greenwashing behavior in China, Republic of Korea, and Malays... by Zhibin Tao

    Published 2025-06-01
    Subjects: “…Consumer green preferences…”
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