Search alternatives:
consumer » consider (Expand Search)
Showing 1 - 2 results of 2 for search '"Consumer engagement behaviors"', query time: 0.14s Refine Results
  1. 1
    The trust-driven path to consumer engagement behaviors: Exploring the role of streamer and platform characteristics in live-streaming E-commerce

    The trust-driven path to consumer engagement behaviors: Exploring the role of streamer and platform characteristics in live-streaming E-commerce by Adi Prasetyo Tedjakusuma, Andri Dayarana K. Silalahi, Ixora Javanisa Eunike, Do Thi Thanh Phuong, Dalianus Riantama

    Published 2025-06-01
    Subjects:
    Get full text
    Article
    Save to List
    Saved in:
  2. 2
    How Do We Engage Customers in Official Activity in the Virtual Brand Community? The Effects of Enterprise-Generated Contents on Customer Engagement Behaviors

    How Do We Engage Customers in Official Activity in the Virtual Brand Community? The Effects of Enterprise-Generated Contents on Customer Engagement Behaviors by Xiaoxi Yang, Xinyi Su, Jing Lin, Jiaqi Liu, Miao Miao, Yushi Jiang

    Published 2024-12-01
    Subjects:
    Get full text
    Article
    Save to List
    Saved in:

Search Tools: