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    The Identity Constitution of the Craft Beer Consumer in the City of Fortaleza (Brazil) by João Gonçalves Menezes, Minelle E. Silva, José Sarto Freire Castelo

    Published 2020-01-01
    “…Using exploratory qualitative research, 55 consumers were interviewed and observations were made in the city of Fortaleza, Ceará, Brazil. The results present five consumer identity profiles in the culture of the craft beer consumer: Beginner, Adventurer, Beer Evangelist, Expert, and Beer Snob. …”
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