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    La marque : entité spirituelle ou religieuse ? by Benoît Heilbrunn, Stéphane Dufour

    Published 2022-10-01
    “…Professor Benoît Heilbrunn draws on abundant resources and references from social and human sciences to conduct original research on marketing at ESCP Business School. This approach leads him to question spirituality, sacredness, and belief in the consumer society. …”
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