THE EFFECT OF TOYS ON FAST-FOOD PRODUCT PREFERENCES by Sabiha Kılıç, Kübra Müge Çakaröz, Leyla Bezgin Ediş

“…For this purpose, menu images of Burger King with toys, which include gender-oriented Barbie and car toys, and without toys, and menu images of Mc Donald's with toys, which include McDonalds' unisex toy, and without toys, were used. …”
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