An investigation on the effects of brand equity, trust, image and customer satisfaction on regular insurance firm customers’ loyalty by Hamid Reza Saeednia, Parinaz Masoumi

Subjects: “…Brand loyalty…”
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Developing a Model of the Impact of Service Quality, Brand’s Social Identity and Attachment to the Team on the Loyalty of Football Fans by Ali Benesbordi, Mohsen Esmaeili

Subjects: “…attachment brand loyalty service quality social…”
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CUSTOMER-BASED BRAND EQUITY OF RETAIL BANKS IN VIETNAM by Vũ Minh Tú

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Examination of Secondary School Students' Brand Awareness, Brand Loyalty, Brand Functions, and Factors Affecting Brand Loyalty According to Levels of Playing Team and Individual Sp... by Ramazan Topuz, Hakan Salim Çağlayan, Yunus Altınbeyaz, Tuncay Sarıipek

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The Influence of Brand Trust and Brand Commitment on Brand Loyalty Eiger in Surabaya by Satria Ardhana, Rizky Dermawan

Subjects: “…Brand Trust, Brand Commitment, Brand Loyalty…”
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Impact SMM And BL On Purchase Decision For Brand Love K-Pop Treasure Music Albums by Christivany Christivany, Dedi Iskamto

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Brand Loyalty versus Brand Switching: Revisiting the Concept from Young Consumers’ Perspective by Aasir Ali, Arshad Khushi Muhammad, Muhammad Shahid Rasheed, Rab Nawaz Lodhi

Subjects: “…Brand loyalty…”
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The role of influencer marketing in building rural brand equity among generation Y customers by Oratilwe Penwell Mokoena, Solly Matshonisa Seeletse

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The mediating effect of brand satisfaction on the relationship between brand personality and brand loyalty: Evidence from Malaysia by Hashed Ahmad Mabkhot, Salniza Md. Salleh, Hasnizam Shaari

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The Effect of Brand Image, Brand Experience on Brand Loyalty with Brand Trust as a Mediation Variable (Study on Marketplace Users on Tiktok Shop) by Meirisma Putri Indriani, Jati Waskito

Subjects: “…Brand Experience, Brand Image, Brand Trust, Brand Loyalty…”
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Peran kepercayaan merek, citra merek, dan celebrity endorsement terhadap loyalitas merek bedak tabur Wardah by Anggi Novitasari, Tatik Suryani

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An investigation on the role of brand equity on electronic acceptance by Hosseinali Aziziha, Reza Tahermanesh, Mahsan Hajirasouliha, Ashkan Faraji, Seyed Shahab Mousavi

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Do Brand Attachment and Brand Love Truly Mediate the Influence of Consumer Satisfaction on Brand Loyalty Towards Wardah Cosmetic Products? by Vita Yuniar, Soepatini Soepatini

Subjects: “…Consumer Satisfaction, Brand Loyalty, Brand Attachment, Brand Love…”
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Faktor-Faktor yang Mempengaruhi Brand Loyalty pada Sepatu Lokal Indonesia by Noormalita Primandaru, Nuning Kristiani, Pian Pareallo

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Influence factors in increasing brand loyalty through customer engagement on MPV cars by Indawati Lestari, Desy Astrid Anindya, Finta Aramita

Subjects: “…sosial media marketing, brand experience, customer engagement, brand loyalty…”
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Does brand love strictly increase purchase intention? The case of Linio by Kevin Helaman Rocha-Vallejos, Shirley Nicol Rabanal-Altamirano, Daniel Amadeo Robles-Fabian, Franklin Cordova-Buiza

Subjects: “…brand loyalty…”
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Understanding the role of university commitment, socioeconomic background, and brand trust in shaping brand loyalty in Islamic higher education in Indonesia by Ahmad Juhaidi, Abdullah M. Al-Ansi, Analisa Fitria, Noor Hidayati, Huriyah

Subjects: “…Brand loyalty…”
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Faktor-Faktor Yang Mempengaruhi Ekuitas Merek Pada Pengguna Mobile Banking Bank Syariah Indonesia by Anindita Imam Basri, Ika Desti Yuliana

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ANTECEDENTS AND CONSEQUENCES OF CUSTOMER EXPERIENCE IN SKINCARE PRODUCTS by John David Daniel Hutasoit, Kurniawati Kurniawati, Yolanda Masnita

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A study on examining interrelationships among customer satisfaction, loyalty, and switching intent in industrial food suppliers by Hamid Reza Saeedniya, Somaye Abedini

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