An Analysis of Brand Image Implications to Consumer-Based Brand Equity: An Evidence of A Smartphone Product by Intan Tenisia Prawita Sari, Agus Rahayu, Henny Hendrayati, Mohamad Iqbal Abdul Rauf

Subjects: “…brand image…”
Get full text

Pengaruh Store Atmosphere dan Brand Image terhadap Perilaku Impulsive Buying pada Konsumen Retail Fashion Brand X di Surabaya by Annisa Savira Alifia, Cholichul Hadi

Subjects: “…brand image…”
Get full text

The Influence of WOM and Brand Image on Customer Trust and Satisfaction at BANK CENTRAL ASIA (BCA) by Lilik Indrawati, Thyophoida Wanty Suriany Panjaitan

Subjects: “…Word of Mouth; Brand Image; Trust dan Kepuasan…”
Get full text

The intellectual paradigm and scientific mapping of brand image in International Researches by Maryam Najafi Yazdi, Seyed Hassan Hataminasab, Shahnaz Nayebzadeh

Subjects: “…brand image…”
Get full text

Culture as a dimension of country brand: the highs and lows of Brazil’s brand image by Fabiana Gondim Mariutti, Mirna de Lima Medeiros

Subjects: Get full text

The THE INFLUENCE OF BRAND IMAGE AND PRODUCT INNOVATION ON STARBUCKS COFFEE PURCHASE DECISIONS IN SURABAYA CITY by Agus - Baktiono

Subjects: “…Brand Image, Product Innovation, Purchasing Decisions, Starbucks Coffee…”
Get full text

Relationship of positive valence WOM and customer loyalty in social media: trust, value co-creation, and brand image as mediators by Rhian Indradewa, Aris Riyanto

Subjects: “…wom, customer loyalty, trust, value co-creation, brand image…”
Get full text

The Influence of Perception of Halal Labels and Brand Image on Cosmetic Purchasing Decisions Among Millennials by Abdul Hakim, Hajar Sugihantoro, Novia Maulina, Achmad Nasichuddin, Abdul Malik Setiawan, Diah Ayu Nicotiana

Subjects: “…brand image…”
Get full text

The Influence of Brand Image and Price Perception on Customer Loyalty to Apple Smartphones with Customer Satisfaction as Mediation by Diva Aisyah Ardelia, Edy Purwo Saputro

Subjects: “…Brand Image…”
Get full text

The Influence of Social Media Marketing on Donation Intention with Brand Image and Brand Trust as Mediation by Selvy Dian Nita, Soepatini Soepatini

Subjects: “…Social Media Marketing, Brand Image, Brand Trust, Donation Intention, Crowdfunding…”
Get full text

The role user’s interface of the decision to purchase accommodation in Bali on the traveloka.com site by I Gusti Agung Gede Witarsana, I Gusti Ayu Putu Wita Indrayani, I Kadek Arisanjaya

Subjects: “…accommodation purchase, brand image, online reviews, price perception, traveloka.com…”
Get full text

Analyzing Tourism Brand Loyalty and E-Marketing Development in Bali, Indonesia by I Made Bayu Wisnawa, I Nengah Subadra, I Wayan Kartimin, I Nengah Aristana, I Wayan Arsawan, Ni Made Hartini

Subjects: Get full text

The Influence of Brand Image and Electronic Word of Mouth on Purchase Intention of the Originote Products by Tiktok Users with Brand Trust as a Mediator by Falasifatul Falah, Muzakar Isa

Subjects: “…Adversity Quotient, Brand Image, Brand Trust, Career Planning, Purchase Intention…”
Get full text

The Effect of Service Quality, Brand Image, E-WOM, Customer Satisfaction on Customer Loyalty by Sahlani Sahlani, Endang Ruswanti

Subjects: “…Service Quality, Brand Image, E-WOM, Customer Satisfaction, Customer Loyalty…”
Get full text

Peran Brand Image: Pengaruh Celebrity Endorsement, E-WOM, dan Perceived Quality terhadap Purchase Intention Skincare pada Gen-Z by Renza Fahlevi, Helen Helen, Fitriana Aidnilla Sinambela

Subjects: Get full text

MADONNA’S FOUR-DECADE INFLUENCE: BRAND STRATEGY AND GLOBAL IMPACT OF THE CELEBRATION TOUR RIO DE JANEIRO by Pedro BELTRÁN CUERVO, Cecilia VALLEJOS PARÁS

Subjects: Get full text

Business diplomacy influence on multinational corporations’ foreign economic activity processes by V. I. Ivanova, I. S. Presnova

Subjects: Get full text

Faktor-faktor yang mempengaruhi e-loyalty pelanggan pada e-commerce di Kota Padang Sumatera Barat by Vicky Brama Kumbara, Nandan Limakrisna, Yulasmi Yulasmi

Subjects: Get full text

Yenilenen Kurumsal Marka İmajının Reklamlar Aracılığı ile Tüketiciye Aktarılması: Petlas Örneği by Esen Şahin, Nurgül Selek

Subjects: Get full text

The effect of social media marketing, electronic word-of-mouth, brand image on purchase intention by Aldan Mutia Ramadhan, Heppy Millanyani

Subjects: Get full text