Examines The Impact of Product And Service Quality On Customer Satisfaction at PT. BMTP With Personal Branding by Andi Nadirah M., Indrawan, Suparman Parintak, Anne Attas, Burhanuddin Harahap

“…Conclusion: The study's findings also indicate that personal branding plays a mediating role in the relationship between product and service quality and customer satisfaction. …”
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30 Years of Research in Brand Personality: Mapping Knowledge and Analyzing the Thematic Structure by a Scientometrics Approach by Mohammad Rahim Esfidani, Mohsen Nazari, Shahriar Gharibzadeh, Nakisa Rezaie

“…Objective Brands play a pivotal role in establishing connections with customers, transcending mere commercial transactions to foster sustainable and profitable relationships. …”
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Providing a customer satisfaction model of non-attendance services in the social security organization by Hossein Barzgar, Vahid Sanavi Garoosiyan, ali hossein zadeh

“…The results of the research showed that marketing stimuli have a direct and indirect effect on customer satisfaction. Love for the brand plays a mediating role in the effect of the elements of marketing stimuli on customer satisfaction.Research methodologyThe current research is applicable-developmental in terms of purpose; and descriptive-analytical based on the method. …”
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Identifying factors affecting the creation of brand identity in Iran's banking industry by Seyed Mahdi Saatchi, farzad asayesh, Sedighe Tootian Esfahani, Seyed Mahmood Hashemi

“…Since the way employees deal with bank customers and the way they provide service to customers and even the way the employees dress and groom their appearance has an impact on how the bank's brand identity is formed (Behrozi & Sohrabi, 2022), therefore internal branding plays an important role in creating brand identity.Clottey, Gyampoh & Anaba (2023) have conducted a research on the effect of brand identity and brand image on fashion entrepreneurs. …”
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Designing a Digital Branding Pattern in Healthy Agricultural Products by Abolghasem Mohammadnezhad Ali Zamini, Arezo Ahmadi danyali, Mahmoud Ahmadi Sharif

“…., (2023)  in examining the adoption of digital branding among specialty dining startups in a post-pandemic environment concluded that digital branding plays an important role as an independent branding strategy and increases the performance of specialty dining startups in the post-pandemic era. …”
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