Showing 1 - 5 results of 5 for search '"Asia Marketing Journal"', query time: 0.03s Refine Results
  1. 1
    Understanding Consumer Perception and Behavior Toward Biodegradable Plastic Products Based on the MOA Model

    Understanding Consumer Perception and Behavior Toward Biodegradable Plastic Products Based on the MOA Model by Nayeon Baek, Hyemi Lee

    Published 2025-01-01
    “…Asia Marketing Journal…”
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  2. 2
    The Impact of Chat GPT's Quality Factors on Perceived Usefulness, Perceived Enjoyment, and Continuous Usage Intention Using the IS Success Model

    The Impact of Chat GPT's Quality Factors on Perceived Usefulness, Perceived Enjoyment, and Continuous Usage Intention Using the IS Success Model by Mun Ki Kim, Seon Young Jhee, Sang-Lin Han

    Published 2025-01-01
    “…Asia Marketing Journal…”
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  3. 3
    Effects of the Preannouncement of Donation Expenditure on the Evaluation of Charitable Organizations and Overhead Aversion

    Effects of the Preannouncement of Donation Expenditure on the Evaluation of Charitable Organizations and Overhead Aversion by Kwanho Suk, Triza Mudita

    Published 2025-01-01
    “…Asia Marketing Journal…”
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  4. 4
    The Effect of Educational, Escapism, Memorable Tourism Experience on Sustainability-Oriented Loyalty in Kembang Island Park with the Moderating Effect of Biodiversity Knowledge: Green Marketing Perspective

    The Effect of Educational, Escapism, Memorable Tourism Experience on Sustainability-Oriented Loyalty in Kembang Island Park with the Moderating Effect of Biodiversity Knowledge: Gr... by Muhammad Naparin

    Published 2025-01-01
    “…Asia Marketing Journal…”
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  5. 5
    Balance or Highlight? The Impact of Power on Consumer Choices for Joint Consumption

    Balance or Highlight? The Impact of Power on Consumer Choices for Joint Consumption by Chaeyeong Kim

    Published 2025-01-01
    “…Asia Marketing Journal…”
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