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    Evaluating Mobile Telecom Apps: An Integrated Fuzzy MCDM Model Using Marketing Mix by Hamzeh Mohammad Alabool

    Published 2025-01-01
    “…The proposed model is applied to evaluate, rank, and analyze the MTA of three telecom providers in the Kingdom of Saudi Arabia (KSA) (e.g., STC, Zain, and Mobily). The conducted case study ensures the usability and applicability of the proposed model. …”
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