Selling to Wall Street: Theorizing the Financial Commodity Audience in Network Era Television by Peter Arne Johnson

“…Examining trade press discourses and contextualized quantitative data, this case study asks how financialization affected the structures of postwar U.S. broadcasting and the programming and audience targeting of the American Broadcasting Company (ABC) between 1953 and 1964. Rather than simply representing an external force constraining artistic production, the thrust of financialization created a fundamental reorientation of ABC from the inside out. …”
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