Published 2015-06-01
“…The article then details four memorial channels by which the Beetle is given a history : a hagiographic channel, in which it becomes an object of passion, being unique in the automotive history ; an academic channel, in which it is seized as an object of research calling for epistemologically founded interpretations ; a political channel, in which the Beetle calls for moral judgments on the part of culturally situated individuals ; an iconic channel, transforming it in a semiotic object feeding
aesthetic interpretations. The never-ending social practices which make these channels active give to the VW Beetle its mythic stuff and its peculiar place in the cultural landscape of Western societies.…”
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