The creative approach of the South African advertising industry towards the black consumer by Carla Enslin

Subjects: “…advertising…”
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Manipulation in the world of marketing by Kristina Ljubičić, Tina Vukasović

Subjects: “…manipulative advertising, manipulative techniques, false arguments, emotional persuasion, conscious consumer, conscious advertising…”
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Comparitive advertising by Vanessa Bloom

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Hazır Gıda ve İçecek Reklamları Neye Odaklanıyor? Kristal Elma Ödüllü Reklamlar Üzerinden Bir Analiz by Aslıhan Zenginbaş

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Tüketim Karşıtı Bireylerin Çevreci Reklamlara Olan Tutumları by Yelda Ülker

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Specificity and current trends in the digital advertising development by A. V. Veretyokhin

Subjects: “…digital advertising…”
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ONLINE ADVERTISING IN THE TOURISM INDUSTRY AND ITS IMPACT ON CONSUMERS by JULIANE SAß

Subjects: “…online advertising…”
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Hervé Lanotte, Investissements publicitaires et choix contractuels d’approvisionnement : les clés d’une gouvernance « coopérative » dans la filière des vins de Champagne by Hervé Lanotte

Subjects: “…Dynamics of advertising…”
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TECHNIQUES FOR BLOGGERS WORKING WITH A MALE TARGET AUDIENCE ON THE EXAMPLE OF RUSSIAN BLOGGER DMITRY “GOBLIN” PUCHKOV by L. G. Akhmaeva

Subjects: “…advertising…”
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The features and factors influencing the effectiveness of advertising activities and TV companies of Sughd region of the Republic of Tajikistan by A. A. Urunov, M. X. Kosimova

Subjects: “…advertising…”
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ON THE ISSUE ABOUT THE EFFECTIVENESS OF NARRATIVE ADVERTISING IN POPULAR SCIENCE JOURNALS by E. V. Shcherbakova, D. M. Belugina, E. V. Zvonova

Subjects: “…advertising efficiency…”
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The relationship between perceptions toward advertising and consumption of energy-dense nutrient-poor foods among adults in the United States: results from a national survey by Chan L. Thai, Jacqui Villarreal, Jacqueline A. Thai

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SEMIOTIC ANALYSIS OF TYPOGRAPHY IN APPLE VIRTUAL ADVERTISEMENT by Yuda Suryasa Sjaerodji, Desi Indrawati

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Self-acronyms in election advertising discourse: rhetorical study by Fahrudin Eko Hardiyanto

Subjects: “…political advertising, rhetoric, self-acronym…”
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THE USE OF INFLUENCER ADVERTISEMENTS ON TELEVISION AND THE EXTENT OF CONSUMER RESPONSE TO THEM (AN EXPLORATORY STUDY) by Afnan Mohammed Shaban

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The Brand’s Effect on the Evaluation of Advertising Endorsed by Celebrities: an Experimental Study by Leonardo Aureliano-Silva, Evandro Luiz Lopes, Otávio Bandeira De Lamônica Freire, Dirceu da Silva

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Les marques ont-elles une religion ? by Stéphane Dufour, Chadi El Nar

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CONSUMERS` ATTITUDES TOWARD SOCIAL MEDIA AND TARGETED ADVERTISING IN THE CZECH REPUBLIC by Martin Golob, David Štadáni, Šimon Bolek

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