MERCHANDISING AS A SPECIAL MARKETING TECHNOLOGY by N. Vakurova, K. Golubeva, D. Kasparova

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Representation of Money in Visual Advertising Visual Discourse Analysis of Mellat Bank Advertising Campaign by Maryam Kahvand

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Examining the attitude towards social media advertisements on purchase intention by Mohammad Saeid Kiani

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Nutritional information and labels in relation to food advertising: a survey of Macedonian consumers by Suzana Atanasovikj, Ana Marija Kuzmanovska, Tanja Petreska Ivanovska, Zoran Sterjev, Katerina Anchevska Netkovska

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ABC for Father and Mother and Me. Representations of children as consumers in the picturebook of the interwar period by Elina Druker

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TRANSFORMATION OF MARKETING TECHNOLOGIES IN MACHINE INTELLIGENCE ERA by V. Starostin

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“Celebrating 700 anni di Dante” : a new branding by Dario Galassini

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ADVERTISEMENT AND CONSUMERS’ PATRONAGE: EVIDENCE FROM TABLE WATER BRANDS IN OSUN STATE, NIGERIA by Kayode Muhammed IBRAHIM, Oluseyi AJAYI, Akintunde Aremu AKINTAYO, Dolapo Stephen Akinwumi

Subjects: “…Advertising…”
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Les images paysagères autour du thé et de la Chine dans la publicité : quels simulacres de paysage ? by Yun Zhang

Subjects: “…advertising…”
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Afrocentric analysis of music in political advertisements of the Economic Freedom Fighters (EFF) by Mopailo Thomas Thatelo

Subjects: “…political television advertisements…”
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Issue ownership in the online campaign for Dutch general elections by Joren Vrancken, Tom Dobber, Frederik Zuiderveen Borgesius

Subjects: “…political advertising…”
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The Effect of Creating a Sense of Individual and Collective Psychological Ownership of the Brand in Online Communities on Buying Behavior and Online Word-of-Mouth Advertising by Yazdan Shirmohammadi, Jahan Rajabi

Subjects: “…word-of-mouth advertising…”
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Characterising the extent and nature of digital food and beverage marketing in Singapore: a descriptive study by Xin Hui Chua, Clare Whitton, Stefanie Vandevijvere, Bridget Kelly, Rob M van Dam, Salome A Rebello

Subjects: “…Advertisements…”
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Beyond the rainbow: Attitudes of Brazilian consumers regarding homoaffective advertisements by Estela Maria Hoffmann, Maria José Barbosa de Souza, Melanie Morrison, Todd Morrison

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The Impact of Advertising and Sales Performance in Mukwano Industry Kampala Branch. by Atamba, Peter

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The use of cartoon characters in brand advertising communications by G. V. Dovzhik, K. A. Arzhanova, V. N. Dovzhik

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REKLAMLARIN BEĞENİLMESİNİN TÜKETİCİLERİN MARKA TUTUMLARINA ETKİSİ by Vesile Çakır

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Tüketicilerin YouTube Reklamlarına Yönelik Tutumlarının Satın Alma Davranışı Üzerindeki Etkisi by Ersin Diker

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Discours publicitaire des produits cosmétiques : Analyse multimodale du discours anti-âge dans le magazine féminin ELLE (anglais-français) by Imen SEGHIR

Subjects: “…advertising discourse…”
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ADVANCEMENT OF CONSULTING SERVICES BASED ON THE USE OF INTEGRATED MARKETING COMMUNICATIONS by V. Zhukov, M. Zhukova

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