Reklamlarda Emoji Kullanımı: Emojilerin Reklam Mesajı Hatırlanılırlığına Etkisi by Haluk Akarsu, Emrah Gülmez, Mesude Canan Öztürk

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How user-generated content advertising influences consumer attitudes, trust and purchase intention of products and services by Diana Demba, Norman Chiliya, Tinashe Chuchu, Tinashe Ndoro

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Privacy concerns and avoidance behaviour towards data-driven online behavioural advertising by Shradha Jain, H.C. Purohit

Subjects: “…Online behavioural advertising (OBA)…”
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GENERATIVE ARTIFICIAL INTELLIGENCE VS HUMANS IN THE PROCESS OF CREATING CORPORATE IDENTITY ELEMENTS by Kateryna P. Osadcha, Maryna V. Osadcha

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Coca-Cola Reklamlarındaki Kolonyal ve Postkolonyal Ögelerin Göstergebilimsel Analizi by Fatma Şişli

Subjects: “…advertising…”
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THE MARKET DEVELOPMENT OF BTL-COMMUNICATIONS IN RUSSIA by M. Simakina

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Postfeminist Bir Pazarlama Stratejisi Olarak Femvertising: Nike, Molped ve Elidor Reklamları Örneği by Nilay Tan Çakır, Elzem Seren Dinç Kırlı

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Ad Click Fraud Detection Using Machine Learning and Deep Learning Algorithms by Reem A. Alzahrani, Malak Aljabri, Rami A. Mustafa Mohammad

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Oscillations et réaffirmations du genre dans les petites annonces de l’Intermédiaire Discret 1921-1939 by Claire-Lise Gaillard

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Presenting the local model of increasing the market share in Iran's dairy industry with a qualitative approach by leila taheri fard, farzad asayesh, alireza rousta

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Reklamlarda Demarketing (Pazarlamama) Stratejisi Kullanımının Tüketicinin Reklama Tutumuna Yansıması by Fatma Şişli, Nazlım Uraltaş

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PAZARLAMA ARAŞTIRMALARINDA YENİ BİR EĞİLİM OLARAK NÖROPAZARLAMA: TÜRKİYE’DE NÖROPAZARLAMA ALANINDA YAPILAN AKADEMİK ÇALIŞMALARA YÖNELİK BİR İNCELEME by Berkant Yılmaz

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TÜRKİYE’DE 1990-2000 YILLARI ARASINDA SOSYOEKONOMİK ORTAMIN VE KÜLTÜREL HAYATIN REKLAMLAR ÜZERİNDEN TEMSİLİ by İbrahim Toruk

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The Role of Anti-Smoking Campaign In Attempting To Quit Smoking by Duygu Aydın, Kamile Marakoğlu

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The Effect of Brand Origin on Trust in Advertisement and Attitudes towards Advertisement: The Roles of Consumer Ethnocentrism, Cosmopolitanism and Xenocentrism by Selahattin Onur Karlık, V. Özlem Akgün, Tuğçe Sancı

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Industry perspectives on digital out-of-home advertising in South Africa by Thérèse Roux

Subjects: “…Digital out-of-home (DOOH) advertising…”
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ÇOCUKLARIN TÜKETİCİ OLARAK SOSYALLEŞME SÜRECİNDE TV REKLAMLARININ VE AİLENİN ROLÜ HAKKINDA TEORİK BİR ÇALIŞMA by Nil Dal, Veysel Dal

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Specifics of perception of images of professions in advertising and public relations by K. A. Arzhanova, G. V. Dovzhik

Subjects: “…advertising…”
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