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    AI in Marketing Management: Executive Perspectives from Companies

    Published 2025-01-01
    Subjects: “…artificial intelligence; marketing; business communication; AI adoption; emerging technologies;…”
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    Article
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    How Environmental Uncertainty Moderates the Effect of Relative Advantage and Perceived Credibility on the Adoption of Mobile Health Services by Chinese Organizations in the Big Data Era by Xing Chen, Xing Zhang

    Published 2016-01-01
    “…This study investigates how relative advantage and perceived credibility affect an organization’s adoption of mobile health services, as well as how environmental uncertainty changes the relationship of relative advantage and perceived credibility with adoption. …”
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    Article
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    Migration, Distribution, and Safety Evaluation of Specific Phenotypic and Functional Mouse Spleen-Derived Invariant Natural Killer T2 Cells after Adoptive Infusion by Dongzhi Chen, Wenbin Xu, Jingfang Teng, Huifang Liu, Yuanyuan Wang, Yan Wang, Shujie Cheng, Ming Meng

    Published 2021-01-01
    “…Herein, the migration distribution and safety of specific phenotypic and functionally identified spleen-derived invariant natural killer T2 (iNKT2) cells after adoptive infusion in mice were studied. The proliferation and differentiation of iNKT cells were induced by intraperitoneal injection of α-galactosylceramide (α-GalCer) in vivo. …”
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    Article
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    Digital Platforms’ Adoption by Educational Stakeholders in Private Secondary Schools During and after the Lockdown in Port Harcourt Local Government Area, Rivers State by Ella Gogo Blaise, Ebi Bio Awotua-Efebo

    Published 2024-12-01
    “…However, post-lockdown, there was a discernible shift among teachers towards the adoption of learning management systems, especially Google Classroom. …”
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    Article
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    Digital Platforms’ Adoption by Educational Stakeholders in Private Secondary Schools During and after the Lockdown in Port Harcourt Local Government Area, Rivers State by Ella Gogo Blaise, Ebi Bio Awotua-Efebo

    Published 2024-12-01
    “…However, post-lockdown, there was a discernible shift among teachers towards the adoption of learning management systems, especially Google Classroom. …”
    Get full text
    Article
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    Digital Transformation and Innovation Performance in Small- and Medium-Sized Enterprises: A Systems Perspective on the Interplay of Digital Adoption, Digital Drive, and Digital Culture by Shaofeng Wang, Hao Zhang

    Published 2025-01-01
    “…Small- and medium-sized enterprises (SMEs) face complex systemic challenges in managing digital transformation while pursuing innovation in an increasingly interconnected business environment. This study adopts a systems theory perspective to investigate how digitalization enhances Innovation Performance by examining the dynamic interrelationships among digital adoption, digital drive, digital culture, and Innovation Performance. …”
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    Article
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    Digital Platforms’ Adoption by Educational Stakeholders in Private Secondary Schools During and after the Lockdown in Port Harcourt Local Government Area, Rivers State by Ella Gogo Blaise, Ebi Bio Awotua-Efebo

    Published 2024-12-01
    “…However, post-lockdown, there was a discernible shift among teachers towards the adoption of learning management systems, especially Google Classroom. …”
    Get full text
    Article
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    New Energy Vehicles’ Technological Innovation Strategy Under Dual Credit Policy: The Role of Blockchain Adoption and Demand Information Sharing by Miaomiao Ma, Yuyu Li, Bo Huang

    Published 2025-01-01
    “…As the technological innovation credit coefficient or credit price rises, the conditions for blockchain adoption decreases, thereby facilitating the digital transformation of the NEV industry.…”
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    Article