The mediated role of corporate image in the relationship between public relations and customer affective engagement by Benedict Ofori Antwi, Adjei Frimpong, Agnes Ansah

“…The study informed government officials and policymakers on public relation-related factors that directly and indirectly affect customer affective commitment, which will help guide policy. …”
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The role of affective commitment in promoting knowledge sharing in Zimbabwean higher education by Audrey Dumbura, Serife Eyupoglu

“…Originality/value: The study seeks to enhance KSB literature by adding affect and affective commitment as new variables. Additionally, it explores the impact of affective commitment on knowledge sharing within higher educational institutions, particularly in the context of Zimbabwe, a non-Western, sub-Saharan country, thereby laying a foundation for future research that examines cultural differences in similar variables.…”
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