Buyer Perceptions of Single- and Mixed-Gender Dyadic Sales Teams: Should I have a Wingman or a Wingwoman?
Prior research suggests that the gender composition of sales teams may impact team performance. However, research at the intersection of sales, gender, and teams is limited. In this study, we collect survey data from hypothetical buyers who viewed one of six sales pitch videos, including solo salesm...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Georgia Southern University
2025-01-01
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| Series: | Journal of Applied Marketing Theory |
| Subjects: | |
| Online Access: | https://digitalcommons.georgiasouthern.edu/jamt/vol12/iss1/3/ |
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