The Mediating Role of Hard Quality Management in the Relationship Between Soft Quality Management and Innovation Performance

Purpose - Hard and soft quality management are known as two important dimensions of total quality management (TQM) that can improve the performance of manufacturing and service organizations. The paper aims to examine the effect of soft quality management (soft QM) on innovation performance (IP) wi...

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Main Author: Ehsan Masoudi
Format: Article
Language:English
Published: Seisense 2024-07-01
Series:SEISENSE Journal of Management
Subjects:
Online Access:https://www.journal.seisense.com/jom/article/view/1059
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author Ehsan Masoudi
author_facet Ehsan Masoudi
author_sort Ehsan Masoudi
collection DOAJ
description Purpose - Hard and soft quality management are known as two important dimensions of total quality management (TQM) that can improve the performance of manufacturing and service organizations. The paper aims to examine the effect of soft quality management (soft QM) on innovation performance (IP) with the mediating role of hard quality management (hard QM).  Design/Methodology - A questionnaire was designed for the model test and distributed among 130 small and medium-sized enterprises (SMEs) in Golpayegan industrial town located in Iran. PLS-SEM was used to analyze the data. Findings - The results showed that soft QM affects hard QM and IP. Also, the impact of hard QM on IP was confirmed. The mediating role of hard QM in the relationship between soft QM and IP was also confirmed. Practical Implications - The findings of this research encourage managers of SMEs to focus attention on hard and soft QM simultaneously to improve innovation performance in companies.
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spelling doaj-art-ff9f4fd42c8d4b5e874b757a8ced2af72025-08-20T02:22:39ZengSeisenseSEISENSE Journal of Management2617-57702024-07-017110.33215/3txfzp10The Mediating Role of Hard Quality Management in the Relationship Between Soft Quality Management and Innovation PerformanceEhsan Masoudi0Quality Management Research Group, University of Isfahan, Iran Purpose - Hard and soft quality management are known as two important dimensions of total quality management (TQM) that can improve the performance of manufacturing and service organizations. The paper aims to examine the effect of soft quality management (soft QM) on innovation performance (IP) with the mediating role of hard quality management (hard QM).  Design/Methodology - A questionnaire was designed for the model test and distributed among 130 small and medium-sized enterprises (SMEs) in Golpayegan industrial town located in Iran. PLS-SEM was used to analyze the data. Findings - The results showed that soft QM affects hard QM and IP. Also, the impact of hard QM on IP was confirmed. The mediating role of hard QM in the relationship between soft QM and IP was also confirmed. Practical Implications - The findings of this research encourage managers of SMEs to focus attention on hard and soft QM simultaneously to improve innovation performance in companies. https://www.journal.seisense.com/jom/article/view/1059Innovation performanceSoft quality managementHard quality managementTotal Quality ManagementSMEs
spellingShingle Ehsan Masoudi
The Mediating Role of Hard Quality Management in the Relationship Between Soft Quality Management and Innovation Performance
SEISENSE Journal of Management
Innovation performance
Soft quality management
Hard quality management
Total Quality Management
SMEs
title The Mediating Role of Hard Quality Management in the Relationship Between Soft Quality Management and Innovation Performance
title_full The Mediating Role of Hard Quality Management in the Relationship Between Soft Quality Management and Innovation Performance
title_fullStr The Mediating Role of Hard Quality Management in the Relationship Between Soft Quality Management and Innovation Performance
title_full_unstemmed The Mediating Role of Hard Quality Management in the Relationship Between Soft Quality Management and Innovation Performance
title_short The Mediating Role of Hard Quality Management in the Relationship Between Soft Quality Management and Innovation Performance
title_sort mediating role of hard quality management in the relationship between soft quality management and innovation performance
topic Innovation performance
Soft quality management
Hard quality management
Total Quality Management
SMEs
url https://www.journal.seisense.com/jom/article/view/1059
work_keys_str_mv AT ehsanmasoudi themediatingroleofhardqualitymanagementintherelationshipbetweensoftqualitymanagementandinnovationperformance
AT ehsanmasoudi mediatingroleofhardqualitymanagementintherelationshipbetweensoftqualitymanagementandinnovationperformance