Development of social media and web 2.0 in the top hotel chains
The purpose of this paper is to analyze the use of Web 2.0 tools and social communication media in the hotel sector, to determine whether these technologies are a real solution for increasing the hotel sector’s visibility and enhancing that level of e-participation. Furthermore, it aims to exami...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2013-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/542/959 |
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| _version_ | 1832572316689629184 |
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| author | Arturo Haro de Rosario María del Mar Gálvez Rodríguez María del Carmen Caba Pérez |
| author_facet | Arturo Haro de Rosario María del Mar Gálvez Rodríguez María del Carmen Caba Pérez |
| author_sort | Arturo Haro de Rosario |
| collection | DOAJ |
| description | The purpose of this paper is to analyze the use of Web 2.0 tools and
social communication media in the hotel sector, to determine whether
these technologies are a real solution for increasing the hotel sector’s
visibility and enhancing that level of e-participation. Furthermore, it
aims to examine what influences certain independent variables have
in the greater use of these information and communication
technologies.
The web sites of the world's 50 largest hotel chains have been classified
according to an index of visibility, considering the most important Web
2.0 tools and social networks. Results indicate a low use of Web 2.0 tools
by hotel chains. However, their presence in social networks is more
significant. The size and the age of the hotel chain influence the
increased use of Web 2.0 and social communication media. |
| format | Article |
| id | doaj-art-ff91f776abc54b94bf47624e5190bed0 |
| institution | Kabale University |
| issn | 2182-8466 |
| language | English |
| publishDate | 2013-01-01 |
| publisher | University of Algarve, ESGHT/CINTURS |
| record_format | Article |
| series | Tourism & Management Studies |
| spelling | doaj-art-ff91f776abc54b94bf47624e5190bed02025-02-02T10:57:34ZengUniversity of Algarve, ESGHT/CINTURSTourism & Management Studies2182-84662013-01-01911319Development of social media and web 2.0 in the top hotel chainsArturo Haro de Rosario0María del Mar Gálvez Rodríguez1María del Carmen Caba Pérez2University of Almería, SpainUniversity of Almería, SpainUniversity of Almería, SpainThe purpose of this paper is to analyze the use of Web 2.0 tools and social communication media in the hotel sector, to determine whether these technologies are a real solution for increasing the hotel sector’s visibility and enhancing that level of e-participation. Furthermore, it aims to examine what influences certain independent variables have in the greater use of these information and communication technologies. The web sites of the world's 50 largest hotel chains have been classified according to an index of visibility, considering the most important Web 2.0 tools and social networks. Results indicate a low use of Web 2.0 tools by hotel chains. However, their presence in social networks is more significant. The size and the age of the hotel chain influence the increased use of Web 2.0 and social communication media.https://tmstudies.net/index.php/ectms/article/view/542/959e-participationhotel chainssocial communication mediavisibilityweb 2.0 |
| spellingShingle | Arturo Haro de Rosario María del Mar Gálvez Rodríguez María del Carmen Caba Pérez Development of social media and web 2.0 in the top hotel chains Tourism & Management Studies e-participation hotel chains social communication media visibility web 2.0 |
| title | Development of social media and web 2.0 in the top hotel chains |
| title_full | Development of social media and web 2.0 in the top hotel chains |
| title_fullStr | Development of social media and web 2.0 in the top hotel chains |
| title_full_unstemmed | Development of social media and web 2.0 in the top hotel chains |
| title_short | Development of social media and web 2.0 in the top hotel chains |
| title_sort | development of social media and web 2 0 in the top hotel chains |
| topic | e-participation hotel chains social communication media visibility web 2.0 |
| url | https://tmstudies.net/index.php/ectms/article/view/542/959 |
| work_keys_str_mv | AT arturoharoderosario developmentofsocialmediaandweb20inthetophotelchains AT mariadelmargalvezrodriguez developmentofsocialmediaandweb20inthetophotelchains AT mariadelcarmencabaperez developmentofsocialmediaandweb20inthetophotelchains |