Development of social media and web 2.0 in the top hotel chains
The purpose of this paper is to analyze the use of Web 2.0 tools and social communication media in the hotel sector, to determine whether these technologies are a real solution for increasing the hotel sector’s visibility and enhancing that level of e-participation. Furthermore, it aims to exami...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2013-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/542/959 |
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| Summary: | The purpose of this paper is to analyze the use of Web 2.0 tools and
social communication media in the hotel sector, to determine whether
these technologies are a real solution for increasing the hotel sector’s
visibility and enhancing that level of e-participation. Furthermore, it
aims to examine what influences certain independent variables have
in the greater use of these information and communication
technologies.
The web sites of the world's 50 largest hotel chains have been classified
according to an index of visibility, considering the most important Web
2.0 tools and social networks. Results indicate a low use of Web 2.0 tools
by hotel chains. However, their presence in social networks is more
significant. The size and the age of the hotel chain influence the
increased use of Web 2.0 and social communication media. |
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| ISSN: | 2182-8466 |