Analyzing the influence of TikTok on sustainable choices: the moderating role of environmental consciousness
The influence of TikTok on consumer purchase intentions and sustainable choices is a burgeoning area of research that holds significant implications for marketing and consumer behavior. This study explores the moderated mediation effect of TikTok influence on sustainable purchase intentions, emphasi...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-08-01
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| Series: | Acta Psychologica |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S0001691825004950 |
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