THE ESSENCE (THE NATURE) AND THE ROLE OF AREA MARKETING POTENTIAL IN THE MANAGEMENT OF TERRITORIES
The article reveals the essence of the marketing potential of the territory in the management of territorial formations; describes the role of the marketing potential of the territory in creating a strategy for the management of territorial units.
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| Format: | Article |
| Language: | Russian |
| Published: |
North Caucasus Federal University
2022-05-01
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| Series: | Вестник Северо-Кавказского федерального университета |
| Subjects: | |
| Online Access: | https://vestnikskfu.elpub.ru/jour/article/view/1621 |
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