A Contemporaneous Statistical Note on E-Commerce Adoption in Romania – Based SMEs
During the recent period, the scientific literature has highlighted the role of E-commerce in business development and growth. In this article we revisit the specifics of E-commerce adoption, focusing on the case of Romanian SMEs. Using the online questionnaire survey method and the principal com...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2019-02-01
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| Series: | Amfiteatru Economic |
| Subjects: | |
| Online Access: | http://www.amfiteatrueconomic.ro/temp/Article_2798.pdf |
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| Summary: | During the recent period, the scientific literature has highlighted the role of E-commerce in
business development and growth. In this article we revisit the specifics of E-commerce
adoption, focusing on the case of Romanian SMEs. Using the online questionnaire survey
method and the principal component analysis, we draw a comprehensive picture of
Romanian SMEs with E-commerce activities, with reference to the determinants and
barriers of E-commerce adoption, benefits emerged with the use of E-commerce and main
problems in the E-commerce development. We find that the main factor determining Ecommerce adoption is the perceived relative advantage brought by E-commerce activities
pointing to higher productivity and efficiency inside the company, while the major barrier
is the lack of compatibility between E-commerce activities and the SME’s way of doing
business, and not the costs, as initially expected. The low competitiveness of the business
environment has an important role in deterring E-commerce activity. We conclude that the
launch of information campaigns for enhancing familiarity with E-commerce practices for
increasing confidence in E-commerce activities for both SMEs managers and their clients is
among the most effective measures for intensifying E-commerce activity in Romania |
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| ISSN: | 1582-9146 2247-9104 |