PERANCANGAN PROMOSI ENDORSEMENT BERBAYAR PADA PERUSAHAAN PIETISIERE

The popularity of the internet as a marketing media is an opportunity to boost marketing through online media. One of the online marketing strategies is paid endorsement. The main topic of this research is the use of Instagram as the platform for Pietisiere’s paid endorsement. The purpose of this re...

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Bibliographic Details
Main Authors: Meike Ebelliana, Carolina Novi Mustikarini
Format: Article
Language:Indonesian
Published: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2017-10-01
Series:Jurnal Performa
Subjects:
Online Access:https://journal.uc.ac.id/index.php/performa/article/view/437
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