Pricing Decisions in Dual-Channel Supply Chain considering Different Fairness Preferences and Low-Carbon Advertising Level
Countries around the world advocate low-carbon, green, and environmentally friendly lifestyles to combat climate change, which provides clear direction for enterprise decisions. This paper studies a low-carbon dual-channel supply chain based on behavioral economics, incentive theory, and optimizatio...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2022-01-01
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| Series: | Discrete Dynamics in Nature and Society |
| Online Access: | http://dx.doi.org/10.1155/2022/4589681 |
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