Exploring practitioner constraints in advancing to more senior corporate communication roles

The primary objective of this phenomenological exploratory study was to explore the constraints experienced by selected corporate communication practitioners in the South African banking industry in advancing to more senior corporate communication roles. The literature review indicated various indi...

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Main Authors: Tanya le Roux, Benita Steyn
Format: Article
Language:English
Published: University of Johannesburg 2022-10-01
Series:Communicare
Subjects:
Online Access:https://journals.uj.ac.za/index.php/jcsa/article/view/1734
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author Tanya le Roux
Benita Steyn
author_facet Tanya le Roux
Benita Steyn
author_sort Tanya le Roux
collection DOAJ
description The primary objective of this phenomenological exploratory study was to explore the constraints experienced by selected corporate communication practitioners in the South African banking industry in advancing to more senior corporate communication roles. The literature review indicated various individual, organisational and communication profession constraints experienced by practitioners. In the empirical study, additional constraints, such as organisational politics, the length of time spent in the organisation, the practitioner’s lack of networking and relationship building skills, the lack of overseas experience, and the lack of the standardisation of communication practitioner deliverables, were identified
format Article
id doaj-art-fde8673452e24866b8b7e9e913e970d8
institution Kabale University
issn 0259-0069
2957-7950
language English
publishDate 2022-10-01
publisher University of Johannesburg
record_format Article
series Communicare
spelling doaj-art-fde8673452e24866b8b7e9e913e970d82025-01-20T08:52:50ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-10-0125110.36615/jcsa.v25i1.1734Exploring practitioner constraints in advancing to more senior corporate communication rolesTanya le Roux0https://orcid.org/0000-0003-1796-1572Benita Steyn1https://orcid.org/0000-0002-3834-6336North West UniversityCape Peninsula University of Technology The primary objective of this phenomenological exploratory study was to explore the constraints experienced by selected corporate communication practitioners in the South African banking industry in advancing to more senior corporate communication roles. The literature review indicated various individual, organisational and communication profession constraints experienced by practitioners. In the empirical study, additional constraints, such as organisational politics, the length of time spent in the organisation, the practitioner’s lack of networking and relationship building skills, the lack of overseas experience, and the lack of the standardisation of communication practitioner deliverables, were identified https://journals.uj.ac.za/index.php/jcsa/article/view/1734constraintscorporate communicationbanking industryindividualorganisationalcommunication profession
spellingShingle Tanya le Roux
Benita Steyn
Exploring practitioner constraints in advancing to more senior corporate communication roles
Communicare
constraints
corporate communication
banking industry
individual
organisational
communication profession
title Exploring practitioner constraints in advancing to more senior corporate communication roles
title_full Exploring practitioner constraints in advancing to more senior corporate communication roles
title_fullStr Exploring practitioner constraints in advancing to more senior corporate communication roles
title_full_unstemmed Exploring practitioner constraints in advancing to more senior corporate communication roles
title_short Exploring practitioner constraints in advancing to more senior corporate communication roles
title_sort exploring practitioner constraints in advancing to more senior corporate communication roles
topic constraints
corporate communication
banking industry
individual
organisational
communication profession
url https://journals.uj.ac.za/index.php/jcsa/article/view/1734
work_keys_str_mv AT tanyaleroux exploringpractitionerconstraintsinadvancingtomoreseniorcorporatecommunicationroles
AT benitasteyn exploringpractitionerconstraintsinadvancingtomoreseniorcorporatecommunicationroles