Assessing the Multifacetedness of Greenwashing: Implications for Consumers, Companies and Societies

Purpose. This paper systematically reviews the current literature on Greenwashing, aiming to organize existing knowledge on the phenomenon. The research investigates and categorizes the main sub-topics within the broader realm of greenwashing, providing deeper insights and suggesting areas for futu...

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Main Authors: Marco Valerio Rossi, Francesca Faggioni, Alfredo Sagona, Andrea Sestino
Format: Article
Language:English
Published: Odv Casa Arcobaleno 2024-07-01
Series:European Journal of Volunteering and Community-Based Projects
Subjects:
Online Access:https://journal.odvcasarcobaleno.it/index.php/ejvcbp/article/view/176
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author Marco Valerio Rossi
Francesca Faggioni
Alfredo Sagona
Andrea Sestino
author_facet Marco Valerio Rossi
Francesca Faggioni
Alfredo Sagona
Andrea Sestino
author_sort Marco Valerio Rossi
collection DOAJ
description Purpose. This paper systematically reviews the current literature on Greenwashing, aiming to organize existing knowledge on the phenomenon. The research investigates and categorizes the main sub-topics within the broader realm of greenwashing, providing deeper insights and suggesting areas for future research. Design/methodology/approach. Employing a qualitative design and Latent Dirichlet Allocation (LDA) analysis, a systematic literature review has been conducted, analyzing a dataset of 1,846 original contributions. Findings. The analysis identified six sub-topics of greenwashing and three macro-categories: 1) Business-related effects, such as impacts on business credibility and brand; 2) Consumer-related effects, including implications for human rights and consumptions; and 3) Social-related effects, encompassing greenwashing regulation and its relationship with Corporate Social Responsibility. The study concludes by discussing implications for consumers, managers, and policymakers. Originality/value.  Unlike previous systematic reviews of Greenwashing concept, this study focuses on establishing a comprehensive and holistic framework of the main aspects within this field of research, rather than analyzing just specific sub-elements.
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issn 2724-0592
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spelling doaj-art-fdaca88f71da4a1b8c19e22e6d4f4ed52025-08-20T02:45:09ZengOdv Casa ArcobalenoEuropean Journal of Volunteering and Community-Based Projects2724-05922724-19472024-07-0112Assessing the Multifacetedness of Greenwashing: Implications for Consumers, Companies and Societies Marco Valerio Rossi0Francesca Faggioni1Alfredo Sagona2Andrea Sestino3Roma Tre UniversityDepartment of Business Studies, Roma Tre UniversityAlumni, Department of Political Sciences, LUISS Guido Carli UniversityFaculty of Economics, Medicine & Surgery, Department of Economics and Management, Catholic University of Sacred Heart and Department of Management, LUISS Guido Carli University Purpose. This paper systematically reviews the current literature on Greenwashing, aiming to organize existing knowledge on the phenomenon. The research investigates and categorizes the main sub-topics within the broader realm of greenwashing, providing deeper insights and suggesting areas for future research. Design/methodology/approach. Employing a qualitative design and Latent Dirichlet Allocation (LDA) analysis, a systematic literature review has been conducted, analyzing a dataset of 1,846 original contributions. Findings. The analysis identified six sub-topics of greenwashing and three macro-categories: 1) Business-related effects, such as impacts on business credibility and brand; 2) Consumer-related effects, including implications for human rights and consumptions; and 3) Social-related effects, encompassing greenwashing regulation and its relationship with Corporate Social Responsibility. The study concludes by discussing implications for consumers, managers, and policymakers. Originality/value.  Unlike previous systematic reviews of Greenwashing concept, this study focuses on establishing a comprehensive and holistic framework of the main aspects within this field of research, rather than analyzing just specific sub-elements. https://journal.odvcasarcobaleno.it/index.php/ejvcbp/article/view/176greenwashingcorporate credibilitycorporate social responsibilitytrustenvironmental concernbrand image
spellingShingle Marco Valerio Rossi
Francesca Faggioni
Alfredo Sagona
Andrea Sestino
Assessing the Multifacetedness of Greenwashing: Implications for Consumers, Companies and Societies
European Journal of Volunteering and Community-Based Projects
greenwashing
corporate credibility
corporate social responsibility
trust
environmental concern
brand image
title Assessing the Multifacetedness of Greenwashing: Implications for Consumers, Companies and Societies
title_full Assessing the Multifacetedness of Greenwashing: Implications for Consumers, Companies and Societies
title_fullStr Assessing the Multifacetedness of Greenwashing: Implications for Consumers, Companies and Societies
title_full_unstemmed Assessing the Multifacetedness of Greenwashing: Implications for Consumers, Companies and Societies
title_short Assessing the Multifacetedness of Greenwashing: Implications for Consumers, Companies and Societies
title_sort assessing the multifacetedness of greenwashing implications for consumers companies and societies
topic greenwashing
corporate credibility
corporate social responsibility
trust
environmental concern
brand image
url https://journal.odvcasarcobaleno.it/index.php/ejvcbp/article/view/176
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AT francescafaggioni assessingthemultifacetednessofgreenwashingimplicationsforconsumerscompaniesandsocieties
AT alfredosagona assessingthemultifacetednessofgreenwashingimplicationsforconsumerscompaniesandsocieties
AT andreasestino assessingthemultifacetednessofgreenwashingimplicationsforconsumerscompaniesandsocieties