The electronic commerce development in retail of high-tech consumer goods
The features and prospects of e-commerce in the retail of high-tech consumer goods in Russia and in the world have been considered. The main threats and challenges to the development of the industry and its advantages in the context of digitalization have been identified. The influence of the digita...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2019-09-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/1657 |
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| _version_ | 1832541866801758208 |
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| author | A. V. Veretyokhin |
| author_facet | A. V. Veretyokhin |
| author_sort | A. V. Veretyokhin |
| collection | DOAJ |
| description | The features and prospects of e-commerce in the retail of high-tech consumer goods in Russia and in the world have been considered. The main threats and challenges to the development of the industry and its advantages in the context of digitalization have been identified. The influence of the digital technologies progress, competition strengthens, legal environment, market capacity, advanced technologies application, customer behavior on the Internet High-Tech trading development has been established. The need for Russian market operators to introduce innovative methods ofproduct promotion and sales methods, that are common among the world’s leading Internet sales has been defined. The main directions of development to increase customer loyalty are integration of retailers with social networks, personalization and omnipresence, - have been highlighted. |
| format | Article |
| id | doaj-art-fda2f9a5bd084f799fde2914c08de9eb |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2019-09-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-fda2f9a5bd084f799fde2914c08de9eb2025-02-04T08:28:00ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152019-09-010812313010.26425/1816-4277-2019-8-123-1301463The electronic commerce development in retail of high-tech consumer goodsA. V. Veretyokhin0VI. Vernadsky Crimean Federal UniversityThe features and prospects of e-commerce in the retail of high-tech consumer goods in Russia and in the world have been considered. The main threats and challenges to the development of the industry and its advantages in the context of digitalization have been identified. The influence of the digital technologies progress, competition strengthens, legal environment, market capacity, advanced technologies application, customer behavior on the Internet High-Tech trading development has been established. The need for Russian market operators to introduce innovative methods ofproduct promotion and sales methods, that are common among the world’s leading Internet sales has been defined. The main directions of development to increase customer loyalty are integration of retailers with social networks, personalization and omnipresence, - have been highlighted.https://vestnik.guu.ru/jour/article/view/1657development of retail industryonline tradinge-commercehigh-tech consumer goodsonline retailhigh-tech |
| spellingShingle | A. V. Veretyokhin The electronic commerce development in retail of high-tech consumer goods Вестник университета development of retail industry online trading e-commerce high-tech consumer goods online retail high-tech |
| title | The electronic commerce development in retail of high-tech consumer goods |
| title_full | The electronic commerce development in retail of high-tech consumer goods |
| title_fullStr | The electronic commerce development in retail of high-tech consumer goods |
| title_full_unstemmed | The electronic commerce development in retail of high-tech consumer goods |
| title_short | The electronic commerce development in retail of high-tech consumer goods |
| title_sort | electronic commerce development in retail of high tech consumer goods |
| topic | development of retail industry online trading e-commerce high-tech consumer goods online retail high-tech |
| url | https://vestnik.guu.ru/jour/article/view/1657 |
| work_keys_str_mv | AT avveretyokhin theelectroniccommercedevelopmentinretailofhightechconsumergoods AT avveretyokhin electroniccommercedevelopmentinretailofhightechconsumergoods |