Discursive Power in the Hybrid Media System: The Case of Chinese Neologisms

Discursive power is conventionally conceptualized as the power of those in control over others. This study approaches this subject from a novel perspective by proposing that such power is inherent within neologisms or Internet buzzwords in the hybrid media system. This power is rampant and omnipoten...

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Main Author: Nancy Liu
Format: Article
Language:English
Published: Translation and Intercultural Communication (TICC) 2024-09-01
Series:Media and Intercultural Communication: A Multidisciplinary Journal
Subjects:
Online Access:https://www.micjournal.org/article_197978_a59092265113f71cd0cc5ddd48f94ece.pdf
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author Nancy Liu
author_facet Nancy Liu
author_sort Nancy Liu
collection DOAJ
description Discursive power is conventionally conceptualized as the power of those in control over others. This study approaches this subject from a novel perspective by proposing that such power is inherent within neologisms or Internet buzzwords in the hybrid media system. This power is rampant and omnipotent, and is exercised voluntarily by some actors to accommodate to the mass media market’s demand for novelty or appeal. Situated within the framework of media systems, this qualitative discourse analysis study was conducted on the data collected from multiple sources from 2019 to 2021. It was found that indicators of the discursive power are not just embodied in the topics, frames and speakers, but also manifested in the trends, contexts and sources of news reports. This study will contribute to knowledge by proposing that the usage patterns of neologisms characterizes the strategies deployed in both the state media and the social media for attention and power in the communication space.
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record_format Article
series Media and Intercultural Communication: A Multidisciplinary Journal
spelling doaj-art-fd47a5550fd3459fae8f17fbba1af8e32025-01-25T04:11:03ZengTranslation and Intercultural Communication (TICC)Media and Intercultural Communication: A Multidisciplinary Journal2980-98942024-09-0122213810.22034/mic.2024.454362.1018197978Discursive Power in the Hybrid Media System: The Case of Chinese NeologismsNancy Liu0University of Nottingham Ningbo China, ChinaDiscursive power is conventionally conceptualized as the power of those in control over others. This study approaches this subject from a novel perspective by proposing that such power is inherent within neologisms or Internet buzzwords in the hybrid media system. This power is rampant and omnipotent, and is exercised voluntarily by some actors to accommodate to the mass media market’s demand for novelty or appeal. Situated within the framework of media systems, this qualitative discourse analysis study was conducted on the data collected from multiple sources from 2019 to 2021. It was found that indicators of the discursive power are not just embodied in the topics, frames and speakers, but also manifested in the trends, contexts and sources of news reports. This study will contribute to knowledge by proposing that the usage patterns of neologisms characterizes the strategies deployed in both the state media and the social media for attention and power in the communication space.https://www.micjournal.org/article_197978_a59092265113f71cd0cc5ddd48f94ece.pdfmedia discoursepowermedia systemsocial mediastate media
spellingShingle Nancy Liu
Discursive Power in the Hybrid Media System: The Case of Chinese Neologisms
Media and Intercultural Communication: A Multidisciplinary Journal
media discourse
power
media system
social media
state media
title Discursive Power in the Hybrid Media System: The Case of Chinese Neologisms
title_full Discursive Power in the Hybrid Media System: The Case of Chinese Neologisms
title_fullStr Discursive Power in the Hybrid Media System: The Case of Chinese Neologisms
title_full_unstemmed Discursive Power in the Hybrid Media System: The Case of Chinese Neologisms
title_short Discursive Power in the Hybrid Media System: The Case of Chinese Neologisms
title_sort discursive power in the hybrid media system the case of chinese neologisms
topic media discourse
power
media system
social media
state media
url https://www.micjournal.org/article_197978_a59092265113f71cd0cc5ddd48f94ece.pdf
work_keys_str_mv AT nancyliu discursivepowerinthehybridmediasystemthecaseofchineseneologisms