Influencers and influencer marketing – indispensable part of the business of modern companies
With the growth of popularity and the development of social networks, appeared influencers and developed a new type of marketing, influencer marketing. Today, influencers, due to the influence they have on people, and influencer marketing, which records excellent results and helps the company achiev...
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| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
DOBA Business School Maribor
2024-06-01
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| Series: | Mednarodno Inovativno Poslovanje |
| Subjects: | |
| Online Access: | https://journal.doba.si/OJS/index.php/jimb/article/view/364 |
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