FACTORS PREDICTING COMMUNITY SUPPORT: THE CASE OF A SOUTH AFRICAN ARTS FESTIVAL
Events are one of the fastest growing tourism attractions in South Africa. This has various implications for the role players involved in hosting the event, especially the community. It is important to obtain the support and loyalty of residents so that potential conflicts can be avoided. Howev...
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Format: | Article |
Language: | English |
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University of Algarve, ESGHT/CINTURS
2011-01-01
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Series: | Tourism & Management Studies |
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Online Access: | https://tmstudies.net/index.php/ectms/article/view/341/563 |
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author | I. LOOTS SURIA ELLIS ELMARIE SLABBERT |
author_facet | I. LOOTS SURIA ELLIS ELMARIE SLABBERT |
author_sort | I. LOOTS |
collection | DOAJ |
description | Events are one of the fastest growing tourism
attractions in South Africa. This has various
implications for the role players involved in hosting
the event, especially the community. It is important
to obtain the support and loyalty of residents so that
potential conflicts can be avoided. However,
residents are not always involved in the planning
and management of the event, which raises
questions about the real benefits they receive. It is
therefore the aim of this research to determine the
factors predicting community support in the case of
a South African arts festival. A survey was done in
2007 at the Klein Karoo National Arts Festival
(KKNK), which is one of the largest arts festivals in
the country. A stratified random sampling
procedure was followed in the community of
Oudtshoorn, and 279 questionnaires were
completed by residents. Structural equation
modelling was done, based on the study of Gursoy
and Kendall (2006), to explore the factors and
identify its influence on support for the event. It
was found that community attachment, costs and
benefits perceived were the most important factors
predicting community support for the festival,
which differs from the results of previous studies.
In the case of this study, ecocentric attitudes and
issues of community concern did not influence the
level of community support the event was given. |
format | Article |
id | doaj-art-fbb58ae8f4874985a5ab859be323c5fd |
institution | Kabale University |
issn | 2182-8466 |
language | English |
publishDate | 2011-01-01 |
publisher | University of Algarve, ESGHT/CINTURS |
record_format | Article |
series | Tourism & Management Studies |
spelling | doaj-art-fbb58ae8f4874985a5ab859be323c5fd2025-02-02T07:40:12ZengUniversity of Algarve, ESGHT/CINTURSTourism & Management Studies2182-84662011-01-017121130FACTORS PREDICTING COMMUNITY SUPPORT: THE CASE OF A SOUTH AFRICAN ARTS FESTIVALI. LOOTS0SURIA ELLIS1ELMARIE SLABBERT2North-West University, Potchefstroom CampusNorth-West University, Potchefstroom CampusSchool for Business Management North-West University, Potchefstroom CampusEvents are one of the fastest growing tourism attractions in South Africa. This has various implications for the role players involved in hosting the event, especially the community. It is important to obtain the support and loyalty of residents so that potential conflicts can be avoided. However, residents are not always involved in the planning and management of the event, which raises questions about the real benefits they receive. It is therefore the aim of this research to determine the factors predicting community support in the case of a South African arts festival. A survey was done in 2007 at the Klein Karoo National Arts Festival (KKNK), which is one of the largest arts festivals in the country. A stratified random sampling procedure was followed in the community of Oudtshoorn, and 279 questionnaires were completed by residents. Structural equation modelling was done, based on the study of Gursoy and Kendall (2006), to explore the factors and identify its influence on support for the event. It was found that community attachment, costs and benefits perceived were the most important factors predicting community support for the festival, which differs from the results of previous studies. In the case of this study, ecocentric attitudes and issues of community concern did not influence the level of community support the event was given.https://tmstudies.net/index.php/ectms/article/view/341/563community supportarts festivalsresidentssocial impactmajor eventmega event |
spellingShingle | I. LOOTS SURIA ELLIS ELMARIE SLABBERT FACTORS PREDICTING COMMUNITY SUPPORT: THE CASE OF A SOUTH AFRICAN ARTS FESTIVAL Tourism & Management Studies community support arts festivals residents social impact major event mega event |
title | FACTORS PREDICTING COMMUNITY SUPPORT: THE CASE OF A SOUTH AFRICAN ARTS FESTIVAL |
title_full | FACTORS PREDICTING COMMUNITY SUPPORT: THE CASE OF A SOUTH AFRICAN ARTS FESTIVAL |
title_fullStr | FACTORS PREDICTING COMMUNITY SUPPORT: THE CASE OF A SOUTH AFRICAN ARTS FESTIVAL |
title_full_unstemmed | FACTORS PREDICTING COMMUNITY SUPPORT: THE CASE OF A SOUTH AFRICAN ARTS FESTIVAL |
title_short | FACTORS PREDICTING COMMUNITY SUPPORT: THE CASE OF A SOUTH AFRICAN ARTS FESTIVAL |
title_sort | factors predicting community support the case of a south african arts festival |
topic | community support arts festivals residents social impact major event mega event |
url | https://tmstudies.net/index.php/ectms/article/view/341/563 |
work_keys_str_mv | AT iloots factorspredictingcommunitysupportthecaseofasouthafricanartsfestival AT suriaellis factorspredictingcommunitysupportthecaseofasouthafricanartsfestival AT elmarieslabbert factorspredictingcommunitysupportthecaseofasouthafricanartsfestival |