The THE INFLUENCE OF BRAND IMAGE AND PRODUCT INNOVATION ON STARBUCKS COFFEE PURCHASE DECISIONS IN SURABAYA CITY

Along with the urban lifestyle, the development and growth of culinary businesses are currently increasing in Indonesia, especially in the city of Surabaya, this is marked by the rise of restaurants, cafes and coffee shops. Starbucks Coffee Indonesia now has 22 coffee outlets in the city of Surabay...

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Bibliographic Details
Main Author:	Agus - Baktiono
Format:	Article
Language:	English
Published:	LPPM of Narotama University Surabaya 2025-01-01
Series:	IJEBD (International Journal of Entrepreneurship and Business Development)
Subjects:	Brand Image, Product Innovation, Purchasing Decisions, Starbucks Coffee
Online Access:	https://jurnal.narotama.ac.id/index.php/link/article/view/1692%0Ahttps:/jurnal.narotama.ac.id/index.php/link/article/download/1692/1161/index.php/tsl/index.php/njts/index.php/maju/index.php/maju/index.php/ijebd/article/view/2595/index.php/index/$$$call$$$/page/page/css/index.php/patria/issue/current/index.php/ijeeit/issue/current/index.php/ijti/issue/current/index.php/ijebd/index.php/educultural/issue/current/index.php/mgs/index.php/ijebd/article/view/3154
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