COVID-19 MEDIA DISCOURSE AND STIGMA: INSIGHTS INTO FOOD AVOIDANCE AND TRAVEL INTENTIONS
Stigma has grown in importance as a concept for understanding consumer behaviour during crises and gaining insights into post-pandemic food and travel intentions. While previous studies examined stigma from the perspective of stigmatised individuals, the current study investigated stigma from the...
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Editura Universităţii din Oradea
2024-09-01
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| Series: | Geo Journal of Tourism and Geosites |
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| Online Access: | https://gtg.webhost.uoradea.ro/PDF/GTG-3-2024/gtg.55337-1309.pdf |
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| author | Mahmoud Ramadan AL-AZAB Zakaria ELKHWESKY Sawsan Haider Abdullah KHREIS |
| author_facet | Mahmoud Ramadan AL-AZAB Zakaria ELKHWESKY Sawsan Haider Abdullah KHREIS |
| author_sort | Mahmoud Ramadan AL-AZAB |
| collection | DOAJ |
| description | Stigma has grown in importance as a concept for understanding consumer behaviour during crises and gaining
insights into post-pandemic food and travel intentions. While previous studies examined stigma from the perspective of
stigmatised individuals, the current study investigated stigma from the perspective of other societies and their willingness to
visit stigmatised countries or dine at stigmatised restaurants. The main aim of the current paper was to analyze the effect o f
stigma associated with COVID-19 on travel intentions to stigmatised countries and food avoidance at stigmatised restaurants.
It also examined the effect of media discourse on stigma. A number of 593 questionnaires from Egyptians and structural
equation modelling (SEM) were used to test the model. The findings showed that stigma associated with COVID-19 has a
significant and negative effect on travel intentions to stigmatised countries, while stigma has a significant and positive effect
on avoiding dining at stigmatised restaurants. Additionally, media discourse significantly contributes to the stigma associated
with COVID-19. On the other hand, there was no significant impact of food avoidance at stigmatised restaurants on the
intention to travel to stigmatised countries. COVID-19-related discrimination and stigma must be stopped, and the media
should enhance awareness without raising anxiety. The current research provided important insights that can be used to help
revitalise the travel and food industries and to combat stigma-related prejudice. |
| format | Article |
| id | doaj-art-faf9741be9cb4c1a8aaee257009a0828 |
| institution | Kabale University |
| issn | 2065-0817 2065-1198 |
| language | English |
| publishDate | 2024-09-01 |
| publisher | Editura Universităţii din Oradea |
| record_format | Article |
| series | Geo Journal of Tourism and Geosites |
| spelling | doaj-art-faf9741be9cb4c1a8aaee257009a08282025-02-04T07:34:22ZengEditura Universităţii din OradeaGeo Journal of Tourism and Geosites2065-08172065-11982024-09-015531364137610.30892/gtg.55337-1309COVID-19 MEDIA DISCOURSE AND STIGMA: INSIGHTS INTO FOOD AVOIDANCE AND TRAVEL INTENTIONSMahmoud Ramadan AL-AZAB0Zakaria ELKHWESKY1Sawsan Haider Abdullah KHREIS2Department of Tourism Studies, Faculty of Tourism & Hotels, University of Sadat City, Sadat City, Egypt, e-mail: mahmoud.ramadan@fth.usc.edu.egDepartment of Hotel Management, Faculty of Tourism and Hotels, Alexandria University, Alexandria, Egypt, e-mail : zakaria.elkhwesky@alexu.edu.egDepartment of Tourism and Travel, Faculty of Tourism and Hotel Management, Yarmouk University, Irbid, Jordan, e-mail: sawsan.k@yu.edu.joStigma has grown in importance as a concept for understanding consumer behaviour during crises and gaining insights into post-pandemic food and travel intentions. While previous studies examined stigma from the perspective of stigmatised individuals, the current study investigated stigma from the perspective of other societies and their willingness to visit stigmatised countries or dine at stigmatised restaurants. The main aim of the current paper was to analyze the effect o f stigma associated with COVID-19 on travel intentions to stigmatised countries and food avoidance at stigmatised restaurants. It also examined the effect of media discourse on stigma. A number of 593 questionnaires from Egyptians and structural equation modelling (SEM) were used to test the model. The findings showed that stigma associated with COVID-19 has a significant and negative effect on travel intentions to stigmatised countries, while stigma has a significant and positive effect on avoiding dining at stigmatised restaurants. Additionally, media discourse significantly contributes to the stigma associated with COVID-19. On the other hand, there was no significant impact of food avoidance at stigmatised restaurants on the intention to travel to stigmatised countries. COVID-19-related discrimination and stigma must be stopped, and the media should enhance awareness without raising anxiety. The current research provided important insights that can be used to help revitalise the travel and food industries and to combat stigma-related prejudice.https://gtg.webhost.uoradea.ro/PDF/GTG-3-2024/gtg.55337-1309.pdfstigmacovid-19media discoursetravel intentionfood avoidancejel classification: l83z32 |
| spellingShingle | Mahmoud Ramadan AL-AZAB Zakaria ELKHWESKY Sawsan Haider Abdullah KHREIS COVID-19 MEDIA DISCOURSE AND STIGMA: INSIGHTS INTO FOOD AVOIDANCE AND TRAVEL INTENTIONS Geo Journal of Tourism and Geosites stigma covid-19 media discourse travel intention food avoidance jel classification: l83 z32 |
| title | COVID-19 MEDIA DISCOURSE AND STIGMA: INSIGHTS INTO FOOD AVOIDANCE AND TRAVEL INTENTIONS |
| title_full | COVID-19 MEDIA DISCOURSE AND STIGMA: INSIGHTS INTO FOOD AVOIDANCE AND TRAVEL INTENTIONS |
| title_fullStr | COVID-19 MEDIA DISCOURSE AND STIGMA: INSIGHTS INTO FOOD AVOIDANCE AND TRAVEL INTENTIONS |
| title_full_unstemmed | COVID-19 MEDIA DISCOURSE AND STIGMA: INSIGHTS INTO FOOD AVOIDANCE AND TRAVEL INTENTIONS |
| title_short | COVID-19 MEDIA DISCOURSE AND STIGMA: INSIGHTS INTO FOOD AVOIDANCE AND TRAVEL INTENTIONS |
| title_sort | covid 19 media discourse and stigma insights into food avoidance and travel intentions |
| topic | stigma covid-19 media discourse travel intention food avoidance jel classification: l83 z32 |
| url | https://gtg.webhost.uoradea.ro/PDF/GTG-3-2024/gtg.55337-1309.pdf |
| work_keys_str_mv | AT mahmoudramadanalazab covid19mediadiscourseandstigmainsightsintofoodavoidanceandtravelintentions AT zakariaelkhwesky covid19mediadiscourseandstigmainsightsintofoodavoidanceandtravelintentions AT sawsanhaiderabdullahkhreis covid19mediadiscourseandstigmainsightsintofoodavoidanceandtravelintentions |