Analyzing the impact of entrepreneurial, market, and learning orientations on business performance in batik enterprises: a path analysis study in East Java, Indonesia
This study examines the influence of entrepreneurial, market, and learning orientations on business performance in the batik industry, with competitive advantage as an intervening variable. Using Resource-Based View (RBV) theory, it highlights how these orientations shape competitive advantage, whic...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2025-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2025.2459339 |
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| author | Djoko Poernomo Hari Karyadi Yuslinda Dwi Handini Dwi Windradini Khamdan Rifa’i Nurul Widyawati Islami Rahayu Mohammad Sawir |
| author_facet | Djoko Poernomo Hari Karyadi Yuslinda Dwi Handini Dwi Windradini Khamdan Rifa’i Nurul Widyawati Islami Rahayu Mohammad Sawir |
| author_sort | Djoko Poernomo |
| collection | DOAJ |
| description | This study examines the influence of entrepreneurial, market, and learning orientations on business performance in the batik industry, with competitive advantage as an intervening variable. Using Resource-Based View (RBV) theory, it highlights how these orientations shape competitive advantage, which mediates their impact on performance. Data were collected from 80 batik business owners in East Java, Indonesia, using a quantitative approach and path analysis to identify direct and indirect relationships. Findings reveal that entrepreneurial and learning orientations significantly enhance competitive advantage, while market orientation boosts performance without directly influencing competitive advantage. The mediated effect of competitive advantage is evident only for entrepreneurial orientation, as learning orientation’s influence does not fully translate into performance. The study underscores the need to foster entrepreneurial orientation and competitive advantage for business success. However, the omission of factors like innovation capability and sector-specific challenges limits its scope, pointing to future research opportunities. Practical implications suggest policymakers and business owners should combine market orientation with long-term learning strategies to sustain competitive advantage. While focused on batik enterprises, the insights are applicable to other industries facing similar challenges. |
| format | Article |
| id | doaj-art-fac9cfacb6b24cc982888f6418e4a26a |
| institution | Kabale University |
| issn | 2331-1975 |
| language | English |
| publishDate | 2025-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Business & Management |
| spelling | doaj-art-fac9cfacb6b24cc982888f6418e4a26a2025-02-04T12:37:17ZengTaylor & Francis GroupCogent Business & Management2331-19752025-12-0112110.1080/23311975.2025.2459339Analyzing the impact of entrepreneurial, market, and learning orientations on business performance in batik enterprises: a path analysis study in East Java, IndonesiaDjoko Poernomo0Hari Karyadi1Yuslinda Dwi Handini2Dwi Windradini3Khamdan Rifa’i4Nurul Widyawati Islami Rahayu5Mohammad Sawir6Business Administration, Faculty of Social and Political Sciences, University of Jember, Jember, IndonesiaBusiness Administration, Faculty of Social and Political Sciences, University of Jember, Jember, IndonesiaBusiness Administration, Faculty of Social and Political Sciences, University of Jember, Jember, IndonesiaBusiness Administration, Faculty of Social and Political Sciences, University of Jember, Jember, IndonesiaFaculty of Islamic Economics and Business, Universitas Islam Negeri Kiai Haji Achmad Siddiq Jember, East Java, IndonesiaFaculty of Islamic Economics and Business, Universitas Islam Negeri Kiai Haji Achmad Siddiq Jember, East Java, IndonesiaPublic Administration, Faculty of Social and Political Sciences, University of Madako Tolitoli, Tolitoli, IndonesiaThis study examines the influence of entrepreneurial, market, and learning orientations on business performance in the batik industry, with competitive advantage as an intervening variable. Using Resource-Based View (RBV) theory, it highlights how these orientations shape competitive advantage, which mediates their impact on performance. Data were collected from 80 batik business owners in East Java, Indonesia, using a quantitative approach and path analysis to identify direct and indirect relationships. Findings reveal that entrepreneurial and learning orientations significantly enhance competitive advantage, while market orientation boosts performance without directly influencing competitive advantage. The mediated effect of competitive advantage is evident only for entrepreneurial orientation, as learning orientation’s influence does not fully translate into performance. The study underscores the need to foster entrepreneurial orientation and competitive advantage for business success. However, the omission of factors like innovation capability and sector-specific challenges limits its scope, pointing to future research opportunities. Practical implications suggest policymakers and business owners should combine market orientation with long-term learning strategies to sustain competitive advantage. While focused on batik enterprises, the insights are applicable to other industries facing similar challenges.https://www.tandfonline.com/doi/10.1080/23311975.2025.2459339Entrepreneurial orientationmarket orientationlearning orientationcompetitive advantagebusiness performanceBusiness, Management and Accounting |
| spellingShingle | Djoko Poernomo Hari Karyadi Yuslinda Dwi Handini Dwi Windradini Khamdan Rifa’i Nurul Widyawati Islami Rahayu Mohammad Sawir Analyzing the impact of entrepreneurial, market, and learning orientations on business performance in batik enterprises: a path analysis study in East Java, Indonesia Cogent Business & Management Entrepreneurial orientation market orientation learning orientation competitive advantage business performance Business, Management and Accounting |
| title | Analyzing the impact of entrepreneurial, market, and learning orientations on business performance in batik enterprises: a path analysis study in East Java, Indonesia |
| title_full | Analyzing the impact of entrepreneurial, market, and learning orientations on business performance in batik enterprises: a path analysis study in East Java, Indonesia |
| title_fullStr | Analyzing the impact of entrepreneurial, market, and learning orientations on business performance in batik enterprises: a path analysis study in East Java, Indonesia |
| title_full_unstemmed | Analyzing the impact of entrepreneurial, market, and learning orientations on business performance in batik enterprises: a path analysis study in East Java, Indonesia |
| title_short | Analyzing the impact of entrepreneurial, market, and learning orientations on business performance in batik enterprises: a path analysis study in East Java, Indonesia |
| title_sort | analyzing the impact of entrepreneurial market and learning orientations on business performance in batik enterprises a path analysis study in east java indonesia |
| topic | Entrepreneurial orientation market orientation learning orientation competitive advantage business performance Business, Management and Accounting |
| url | https://www.tandfonline.com/doi/10.1080/23311975.2025.2459339 |
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