Key Success Factors in Entrepreneurial Development among Women Micro-Entrepreneurs in Malaysia

This study explores factors influencing entrepreneurial development among women microentrepreneurs in Malaysia. Using self-administered questionnaires distributed to 50 participants, the research examined four key factors: family support, business prospects, sociocultural factors, and government...

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Main Authors: Vikneswary Tirumalaisamy, Asokan Vasudevan, Rajani Balakrishnan, Suleiman Ibrahim Shelash Mohammad, A. Vasumathi, Ahmad Samed Al-Adwan, Barween Al Kurdi
Format: Article
Language:English
Published: EconJournals 2024-10-01
Series:International Review of Management and Marketing
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Online Access:https://mail.econjournals.com/index.php/irmm/article/view/17604
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author Vikneswary Tirumalaisamy
Asokan Vasudevan
Rajani Balakrishnan
Suleiman Ibrahim Shelash Mohammad
A. Vasumathi
Ahmad Samed Al-Adwan
Barween Al Kurdi
author_facet Vikneswary Tirumalaisamy
Asokan Vasudevan
Rajani Balakrishnan
Suleiman Ibrahim Shelash Mohammad
A. Vasumathi
Ahmad Samed Al-Adwan
Barween Al Kurdi
author_sort Vikneswary Tirumalaisamy
collection DOAJ
description This study explores factors influencing entrepreneurial development among women microentrepreneurs in Malaysia. Using self-administered questionnaires distributed to 50 participants, the research examined four key factors: family support, business prospects, sociocultural factors, and government support, with entrepreneurial development as the dependent variable and perception of success as a mediator. The data was analyzed using SmartPLS software. Results indicated that most variables had reliable Cronbach Alpha values, though issues with discriminant validity were found. The structural model showed substantial explanatory power, and most path coefficients indicated positive relationships, except for the link between government support and entrepreneurial development. However, only one hypothesis was accepted, revealing that socio-cultural factors significantly influence entrepreneurial development through the perception of success. The study suggests that future research should focus on specific sectors within microenterprises and include a larger sample size for a broader understanding of women’s economic contributions. This research provides valuable insights for policymakers aiming to enhance support for women microentrepreneurs in Malaysia.
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issn 2146-4405
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series International Review of Management and Marketing
spelling doaj-art-fabde127c6ca4a4aa7170d8a6d0dc0182025-02-06T01:06:01ZengEconJournalsInternational Review of Management and Marketing2146-44052024-10-0114610.32479/irmm.17604Key Success Factors in Entrepreneurial Development among Women Micro-Entrepreneurs in MalaysiaVikneswary Tirumalaisamy0Asokan Vasudevan1Rajani Balakrishnan2Suleiman Ibrahim Shelash Mohammad3A. Vasumathi4Ahmad Samed Al-Adwan5Barween Al Kurdi6Faculty of Business and Communications, INTI International University, Persiaran Perdana BBN Putra Nilai, 71800 Nilai, Negeri Sembilan, MalaysiaFaculty of Business and Communications, INTI International University, Persiaran Perdana BBN Putra Nilai, 71800 Nilai, Negeri Sembilan, MalaysiaFaculty of Business and Communications, INTI International University, Persiaran Perdana BBN Putra Nilai, 71800 Nilai, Negeri Sembilan, MalaysiaElectronic Marketing and Social Media, Economic and Administrative Sciences Zarqa University, Jordan; & Research follower, INTI International University, 71800 Negeri Sembilan, MalaysiaVellore Institute of Technology Business School, VIT University, Vellore, Tamil Nadu, IndiaBusiness Technology, Hourani Center for Applied Scientific Research, Al- Ahliyya Amman University, Amman, JordanDepartment of Marketing, School of Business, The University of Jordan, Amman, 11942, Jordan This study explores factors influencing entrepreneurial development among women microentrepreneurs in Malaysia. Using self-administered questionnaires distributed to 50 participants, the research examined four key factors: family support, business prospects, sociocultural factors, and government support, with entrepreneurial development as the dependent variable and perception of success as a mediator. The data was analyzed using SmartPLS software. Results indicated that most variables had reliable Cronbach Alpha values, though issues with discriminant validity were found. The structural model showed substantial explanatory power, and most path coefficients indicated positive relationships, except for the link between government support and entrepreneurial development. However, only one hypothesis was accepted, revealing that socio-cultural factors significantly influence entrepreneurial development through the perception of success. The study suggests that future research should focus on specific sectors within microenterprises and include a larger sample size for a broader understanding of women’s economic contributions. This research provides valuable insights for policymakers aiming to enhance support for women microentrepreneurs in Malaysia. https://mail.econjournals.com/index.php/irmm/article/view/17604Success Factors, Entrepreneurial Development, Women Entrepreneurs, Micro Entrepreneurs, Socio-cultural Factors
spellingShingle Vikneswary Tirumalaisamy
Asokan Vasudevan
Rajani Balakrishnan
Suleiman Ibrahim Shelash Mohammad
A. Vasumathi
Ahmad Samed Al-Adwan
Barween Al Kurdi
Key Success Factors in Entrepreneurial Development among Women Micro-Entrepreneurs in Malaysia
International Review of Management and Marketing
Success Factors, Entrepreneurial Development, Women Entrepreneurs, Micro Entrepreneurs, Socio-cultural Factors
title Key Success Factors in Entrepreneurial Development among Women Micro-Entrepreneurs in Malaysia
title_full Key Success Factors in Entrepreneurial Development among Women Micro-Entrepreneurs in Malaysia
title_fullStr Key Success Factors in Entrepreneurial Development among Women Micro-Entrepreneurs in Malaysia
title_full_unstemmed Key Success Factors in Entrepreneurial Development among Women Micro-Entrepreneurs in Malaysia
title_short Key Success Factors in Entrepreneurial Development among Women Micro-Entrepreneurs in Malaysia
title_sort key success factors in entrepreneurial development among women micro entrepreneurs in malaysia
topic Success Factors, Entrepreneurial Development, Women Entrepreneurs, Micro Entrepreneurs, Socio-cultural Factors
url https://mail.econjournals.com/index.php/irmm/article/view/17604
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