APA (7th ed.) Citation

Utama, A., Johan, A., & Hidayat, Y. R. Exploring the impact of AI competencies, B2B marketing capabilities and disruptive innovation on marketing performance: The mediating role of growth hacking. Universitas Islam Indonesia.

Chicago Style (17th ed.) Citation

Utama, Adi, Ahmad Johan, and Yosep Rahman Hidayat. Exploring the Impact of AI Competencies, B2B Marketing Capabilities and Disruptive Innovation on Marketing Performance: The Mediating Role of Growth Hacking. Universitas Islam Indonesia.

MLA (9th ed.) Citation

Utama, Adi, et al. Exploring the Impact of AI Competencies, B2B Marketing Capabilities and Disruptive Innovation on Marketing Performance: The Mediating Role of Growth Hacking. Universitas Islam Indonesia.