Features of using CRM systen in marketing and logistics management of service establishments

Features of using CRM systen in marketing and logistics management of service establishments

The main purpose of the research in this scientific article is to substantiate the features of using CRM systems in marketing and logistics management in order to automate the processes of service and interaction with consumers of the service institution in the context of digitalization of marketing...

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Bibliographic Details
Main Authors: Serhii Voitovych, Nadia Bukalo, Igor Zhukov
Format: Article
Language:English
Published: Lutsk National Technical University 2023-03-01
Series:Економічний форум
Subjects:
marketing
Online Access:https://e-forum.com.ua/en/journals/tom-13-1-2023/osoblivosti-zastosuvannya-crm-sistem-u-marketingovomu-ta-logistichnomu-upravlinni-zakladami-poslug
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