Features of using CRM systen in marketing and logistics management of service establishments
The main purpose of the research in this scientific article is to substantiate the features of using CRM systems in marketing and logistics management in order to automate the processes of service and interaction with consumers of the service institution in the context of digitalization of marketing...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Lutsk National Technical University
2023-03-01
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| Series: | Економічний форум |
| Subjects: | |
| Online Access: | https://e-forum.com.ua/en/journals/tom-13-1-2023/osoblivosti-zastosuvannya-crm-sistem-u-marketingovomu-ta-logistichnomu-upravlinni-zakladami-poslug |
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