A Social Diffusion Model with an Application on Election Simulation

Issues about opinion diffusion have been studied for decades. It has so far no empirical approach to model the interflow and formation of crowd’s opinion in elections due to two reasons. First, unlike the spread of information or flu, individuals have their intrinsic attitudes to election candidates...

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Main Authors: Jing-Kai Lou, Fu-Min Wang, Chin-Hua Tsai, San-Chuan Hung, Perng-Hwa Kung, Shou-De Lin, Kuan-Ta Chen, Chin-Laung Lei
Format: Article
Language:English
Published: Wiley 2014-01-01
Series:The Scientific World Journal
Online Access:http://dx.doi.org/10.1155/2014/180590
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author Jing-Kai Lou
Fu-Min Wang
Chin-Hua Tsai
San-Chuan Hung
Perng-Hwa Kung
Shou-De Lin
Kuan-Ta Chen
Chin-Laung Lei
author_facet Jing-Kai Lou
Fu-Min Wang
Chin-Hua Tsai
San-Chuan Hung
Perng-Hwa Kung
Shou-De Lin
Kuan-Ta Chen
Chin-Laung Lei
author_sort Jing-Kai Lou
collection DOAJ
description Issues about opinion diffusion have been studied for decades. It has so far no empirical approach to model the interflow and formation of crowd’s opinion in elections due to two reasons. First, unlike the spread of information or flu, individuals have their intrinsic attitudes to election candidates in advance. Second, opinions are generally simply assumed as single values in most diffusion models. However, in this case, an opinion should represent preference toward multiple candidates. Previously done models thus may not intuitively interpret such scenario. This work is to design a diffusion model which is capable of managing the aforementioned scenario. To demonstrate the usefulness of our model, we simulate the diffusion on the network built based on a publicly available bibliography dataset. We compare the proposed model with other well-known models such as independent cascade. It turns out that our model consistently outperforms other models. We additionally investigate electoral issues with our model simulator.
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institution Kabale University
issn 2356-6140
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language English
publishDate 2014-01-01
publisher Wiley
record_format Article
series The Scientific World Journal
spelling doaj-art-f98fc953bcca431baa93e0e6a01fcb6c2025-02-03T05:52:12ZengWileyThe Scientific World Journal2356-61401537-744X2014-01-01201410.1155/2014/180590180590A Social Diffusion Model with an Application on Election SimulationJing-Kai Lou0Fu-Min Wang1Chin-Hua Tsai2San-Chuan Hung3Perng-Hwa Kung4Shou-De Lin5Kuan-Ta Chen6Chin-Laung Lei7Institute of information Science, Academia Sinica, 128 Academia Road, Section 2, Nankang, Taipei 115, TaiwanDepartment of Computer Science and Information Engineering, National Taiwan University, No. 1, Section 4, Roosevelt Road, Taipei 10617, TaiwanDepartment of Computer Science and Information Engineering, National Taiwan University, No. 1, Section 4, Roosevelt Road, Taipei 10617, TaiwanDepartment of Computer Science and Information Engineering, National Taiwan University, No. 1, Section 4, Roosevelt Road, Taipei 10617, TaiwanDepartment of Computer Science and Information Engineering, National Taiwan University, No. 1, Section 4, Roosevelt Road, Taipei 10617, TaiwanDepartment of Computer Science and Information Engineering, National Taiwan University, No. 1, Section 4, Roosevelt Road, Taipei 10617, TaiwanInstitute of information Science, Academia Sinica, 128 Academia Road, Section 2, Nankang, Taipei 115, TaiwanDepartment of Electrical Engineering, National Taiwan University, No. 1, Section 4, Roosevelt Road, Taipei 10617, TaiwanIssues about opinion diffusion have been studied for decades. It has so far no empirical approach to model the interflow and formation of crowd’s opinion in elections due to two reasons. First, unlike the spread of information or flu, individuals have their intrinsic attitudes to election candidates in advance. Second, opinions are generally simply assumed as single values in most diffusion models. However, in this case, an opinion should represent preference toward multiple candidates. Previously done models thus may not intuitively interpret such scenario. This work is to design a diffusion model which is capable of managing the aforementioned scenario. To demonstrate the usefulness of our model, we simulate the diffusion on the network built based on a publicly available bibliography dataset. We compare the proposed model with other well-known models such as independent cascade. It turns out that our model consistently outperforms other models. We additionally investigate electoral issues with our model simulator.http://dx.doi.org/10.1155/2014/180590
spellingShingle Jing-Kai Lou
Fu-Min Wang
Chin-Hua Tsai
San-Chuan Hung
Perng-Hwa Kung
Shou-De Lin
Kuan-Ta Chen
Chin-Laung Lei
A Social Diffusion Model with an Application on Election Simulation
The Scientific World Journal
title A Social Diffusion Model with an Application on Election Simulation
title_full A Social Diffusion Model with an Application on Election Simulation
title_fullStr A Social Diffusion Model with an Application on Election Simulation
title_full_unstemmed A Social Diffusion Model with an Application on Election Simulation
title_short A Social Diffusion Model with an Application on Election Simulation
title_sort social diffusion model with an application on election simulation
url http://dx.doi.org/10.1155/2014/180590
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