MARKETING FOR INNOVATIVE PRODUCT DEVELOPMENT: PERFECTION SEARCH
The proposed material is a logical continuation of publications on the marketing of innovative startups. The article discusses an important stage of seed - prototype development and testing. The testing process is cyclical in nature. As product characteristics changes it is require to assess their n...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2018-05-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/1023 |
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