THE ROLE OF INFORMATION AND COMMUNICATION TECHNOLOGIES IN SMEs: CASE STUDY OF THE TURISTRELA GROUP

The aim of this study concerns the role of the application/adoption of Information and Communication Technologies (ICT) in small and medium-sized enterprises (SME). This investigation identifies the factors influencing the adoption of ICT in SMEs and the benefits and/or costs for this type of firm....

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Main Authors: Mário Franco, Bruna Dias, Carla Pereira
Format: Article
Language:English
Published: University of Huelva 2012-06-01
Series:Enlightening Tourism: A Pathmaking Journal
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Online Access:https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/1301
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author Mário Franco
Bruna Dias
Carla Pereira
author_facet Mário Franco
Bruna Dias
Carla Pereira
author_sort Mário Franco
collection DOAJ
description The aim of this study concerns the role of the application/adoption of Information and Communication Technologies (ICT) in small and medium-sized enterprises (SME). This investigation identifies the factors influencing the adoption of ICT in SMEs and the benefits and/or costs for this type of firm. Based on one SME – Turistrela, the case study method was chosen, with the data collection instruments being the interview and documentary analysis. Based on the results obtained, ICT were found to improve all processes and communication in the firm’s various departments, as well as the connection with outside, from within the region to other countries. As ICT are already implemented worldwide, these have become fundamental for the success of Turistrela. The empirical evidence also shows that without these technologies, rapid communication and the processing and analysis of information would be difficult, and this type of activity in the selected firm would become more expensive and less effective.
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series Enlightening Tourism: A Pathmaking Journal
spelling doaj-art-f8e5fc35bf614c8082ab3e3940169a2d2025-08-20T02:03:24ZengUniversity of HuelvaEnlightening Tourism: A Pathmaking Journal2174-548X2012-06-012110.33776/et.v2i1.1301THE ROLE OF INFORMATION AND COMMUNICATION TECHNOLOGIES IN SMEs: CASE STUDY OF THE TURISTRELA GROUPMário Franco0Bruna Dias1Carla Pereira2NECE - Research Unit, University of Beira Interior (Portugal)University of Beira Interior (Portugal)University of Beira Interior (Portugal) The aim of this study concerns the role of the application/adoption of Information and Communication Technologies (ICT) in small and medium-sized enterprises (SME). This investigation identifies the factors influencing the adoption of ICT in SMEs and the benefits and/or costs for this type of firm. Based on one SME – Turistrela, the case study method was chosen, with the data collection instruments being the interview and documentary analysis. Based on the results obtained, ICT were found to improve all processes and communication in the firm’s various departments, as well as the connection with outside, from within the region to other countries. As ICT are already implemented worldwide, these have become fundamental for the success of Turistrela. The empirical evidence also shows that without these technologies, rapid communication and the processing and analysis of information would be difficult, and this type of activity in the selected firm would become more expensive and less effective. https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/1301Information TechnologiesSMEICTCommunicationTuristrela
spellingShingle Mário Franco
Bruna Dias
Carla Pereira
THE ROLE OF INFORMATION AND COMMUNICATION TECHNOLOGIES IN SMEs: CASE STUDY OF THE TURISTRELA GROUP
Enlightening Tourism: A Pathmaking Journal
Information Technologies
SME
ICT
Communication
Turistrela
title THE ROLE OF INFORMATION AND COMMUNICATION TECHNOLOGIES IN SMEs: CASE STUDY OF THE TURISTRELA GROUP
title_full THE ROLE OF INFORMATION AND COMMUNICATION TECHNOLOGIES IN SMEs: CASE STUDY OF THE TURISTRELA GROUP
title_fullStr THE ROLE OF INFORMATION AND COMMUNICATION TECHNOLOGIES IN SMEs: CASE STUDY OF THE TURISTRELA GROUP
title_full_unstemmed THE ROLE OF INFORMATION AND COMMUNICATION TECHNOLOGIES IN SMEs: CASE STUDY OF THE TURISTRELA GROUP
title_short THE ROLE OF INFORMATION AND COMMUNICATION TECHNOLOGIES IN SMEs: CASE STUDY OF THE TURISTRELA GROUP
title_sort role of information and communication technologies in smes case study of the turistrela group
topic Information Technologies
SME
ICT
Communication
Turistrela
url https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/1301
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