The Country-of-Origin Effect on the Reputation of Russian Metallurgical Products in Central Asian Markets
The article examines the mutual influence of the country's image and its trading activities in foreign markets. Territorial products are in high demand in other countries and connected in the minds of consumers with the country of production. The authors focus their attention on Central Asia as...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MGIMO University Press
2022-03-01
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| Series: | Vestnik MGIMO-Universiteta |
| Subjects: | |
| Online Access: | https://www.vestnik.mgimo.ru/jour/article/view/3064 |
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